The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Effective acne-clearing serums
  • Noticeably brighter, smoother skin
  • Minimalist, clinical formulations
  • Clear, straightforward labeling
  • Sticky serum textures
  • Potential irritation from actives
  • Hit-or-miss product efficacy
  • Confusing product naming

The Ordinary earns strong reviews for effective, ingredient-forward skincare that improves texture, hydration, acne, and glow—with standouts like Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, and the AHA 30% + BHA 2% Peeling Solution. Reviews also flag weaknesses: some formulas feel sticky, can pill or irritate sensitive skin, high actives may overwhelm newbies, results can be hit-or-miss, and product naming/usage can be confusing.

AI summary based on Thingtesting reviews

2,516 reviews and posts

  • I'd buy these products 10 times over, and I have. I love the simplicity and transparency, and I really love the price point.

  • I have been using the hyaluronic acid for almost 2 years now and it makes my skin feel great. I use after face wash and before moisturizer, and I think it has helped keep my skin clear.

  • Love the bare bones ingredients and the visuals to match the simplicity of these products. The eyelash and brow growth serum is to die for, and is a great hack for keeping lashes in place without mascara (curl lashes after leaving serum on for a few minutes). Currently using the hair density serum and absolutely loving it. Great price point versus other hair density serums on the market, and even better results. I'm also a fan of the hyaluronic acid and the azelaic acid - super easy to integrate into a daily routine. I travel quite a bit and have never had trouble getting these products on the plane in my carry on. Great no nonsense brand for people targeting specific skin and hair wellness goals.

  • I absolutely love how affordable this brand is they constantly bring reliable products I find they don’t always do justice to skin that is very acne prone however it does a good job of keeping it under control. The toner Has saved my life one too many times , it totally makes my skin feel smoother and cleaner.

  • The glycolic acid has so many different uses and has improved the appearance of my skin so much.

  • I have tried several The Ordinary products. They all are pretty great! I love that they provide an affordable option while still keeping the trendy and effective ingredients in the formulas.

  • “The Ordinary skincare line is a game-changer, and it’s been such a joy seeing the difference it’s made for my lady’s skin. She absolutely glows! What makes it so special is the simplicity—science-backed formulas with powerful ingredients that actually deliver results. Her favorites are the Niacinamide 10% + Zinc 1%, which keeps her skin smooth and blemish-free, and the Hyaluronic Acid 2% + B5, which gives her the softest, most hydrated skin. The best part? It’s super affordable without compromising quality, so she can customize her routine without breaking the bank. It’s amazing to see her confidence shine as much as her skin. The Ordinary is skincare done right, and I love how happy it makes her!”

    Influencer for The Ordinary
  • I love this brand. Minimal, clean ingredients I know I can trust. I started using Ordinary products 4 years ago, and never stopped!

  • My skin has never been better since I started using the Ordinary. I appreciate how affordable the products are and how they don't make your skin worse if you stop using them. I also like the straightforward list of active ingredients.

  • Love it and would definitely purchase again! Affordable, good quality and easy to get a hold of. Love my serum and am going to get the lip balm.

  • The Ordinary has completely transformed my skincare routine! Their products are affordable, simple, and super effective. I love that they use high-quality, science backed ingredients without unnecessary frills. The Niacinamide 10% + Zinc 1% serum has worked wonders for controlling my oiliness and reducing breakouts, while the Hyaluronic Acid keeps my skin hydrated and plump. It's amazing to find products that truly delivery results without breaking the band. Whether you're targeting specific concerns or just want a solid skincare routine, The Ordinary is a game-changer. Highly recommend for anyone looking for effective, budget-friendly skincare!

    Friends with The Ordinary
  • The ordinary has been my favorite skincare brand for years now and it solved many skin care problems for many.With the ordinary you don't have to worry about skin problems.

    Received a free product from The Ordinary
  • They have a great, wide selection of products for very manageable prices. I’ve had varying luck with different products, but I think that’s because of my skin, not the products

  • Love all things “The Ordinary” skincare can be a very over whelming and expensive industry and space! The Ordinary may have simple and straight forward ingredients and packaging but they also make such a complex industry approachable NO MATTER your expertise or expertise! Great products, that actually work AND at an affordable price. 100% home run

  • I really like the ordinary products because they are high quality and economical! I will say the Hyaluronic Acid breaks me out a little bit and is quite sticky, but I love the Argireline Solution 10% - seriously every time I use it I feel like I got a little bit of botox. I feel like that plus my nu face is preventing me from spending thousands on botox.

  • This moisture is my absolute favorite! Keeps my skin feeling great, not to oily, and no breakouts!

  • Want affordable skincare that has something for every single concern well the ordinary is your brand. I used to be afraid of buying skincare products due to having sensitive skin but I’ve had nothing but good experiences with this brand

  • Gentle on sensitive skin, I love the Hyaluronic acid, leaves skin feels fresh and hydrated

  • I've used so many of their products. I swear by the Vitamin C suspension and glycolic acid toner. They are one of the few skincare companies that are very wallet friendly and their products DO WORK and they work well.

  • I am a content marketing specialist at impulse and I would love to hear your thoughts on how we can work together!