The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Effective acne-clearing serums
  • Hydrating, lightweight hyaluronic serum
  • Powerful exfoliating acid treatments
  • Minimalist, reliable packaging
  • Occasional sticky serum textures
  • Harsh actives for sensitive skin
  • Pilling under makeup occurs
  • Inconsistent retinol performance

The Ordinary earns strong reviews as effective, ingredient-forward skincare that improves texture, hydration, acne, and clarity—standouts include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution, and Squalane Cleanser—while minimalist packaging appeals. Reviews also flag downsides: some formulas feel sticky or pill, actives can be harsh or confusing to layer, certain products (retinols, vitamin C, hair care) underperform for some, and a few report irritation or breakouts.

AI summary based on Thingtesting reviews

2,522 reviews and posts

  • I used to really love the Hyaluronic Acid from The Ordinary. I still use from time to time when I want an extra hydrating layer, but I have a sneaky suspicion that their formula has changed slightly because it doesn't seep into my skin the same way it used to. I do love their other products though! I appreciate that it's affordable and straightforward.

  • This is my favorite brand of cosmetics. While I think that I am a enlightened guy, I'm not one to spend a lot of money on fancy face creams and moisturizers (mostly because I forgot to use them). I started ordering directly from the company and they put me through a tree system to figure out which products I should use to solve which problems. I then started to buy it from Sephora and target to replenish. I think the products are nicely packaged and very reasonably priced. The only thing I would change is that the droppers are more than I can handle. Putting it in a simpler dispenser would be better- one of them shattered in my sink when it fell from the shelf. My skin is probably better than it would be if I didn't use it- but there really isn't any control in the experiment.

  • I use the hyaluronic acid from this brand and love it. Such good quality and so affordable!

  • I think The Ordinary is a wonderful case of getting more than you paid for. They really are great quality for the price point, and the variety they offer. Are there better formulations? Of course, but be prepared to pay 4-10x as much. Some of my favorites are the copper peptides, hyaluronic acid, and glycolic acid (great for a body exfoliant!).

    Influencer for The Ordinary
  • Nothing is better then this skin care line, life changing knowing what products you are actually putting on your skin!

  • I am obsessed with the Ordinary glycolic acid. It helps my skin stay smooth and exfoliated. After working in dermatology for two years - this had become a staple for my skin care routine.

    Customer
  • I didn't believe the hype but I should have. The way these products CLEARED my skin was amazing. I religiously use the niacinamide 10% and Zinc 1% have repurchased countless times!

    Influencer for The Ordinary
  • I love this brand! They have so many great products that actually work like the Niacinamide. Hyaluronic Acid, Glycolic Toner....there are too many to name!

  • Only thing to really boast is their price point - otherwise not a company with great moral values and lacking in quality control. I understand folks who stick to this for the price point, but for those willing to pay for a better product and a better company I highly recommend you do.

  • Love this brand. My skin is sensitive and I'm prone to acne/breakouts with certain lotions. The Ordinary is a great brand that keeps the health of my skin in mind as it moisturizes.

  • I use a few of the serums and find them very effective on my skin. I like the simple and statement product branding and find the website great for personalisation and improving your skincare routine. I wish the products were available in larger sizes too as it sometimes feels like a waste of packaging to keep buying products often when they run out

  • Great products. Clean ingredients. Clean packaging and the most fairly priced beauty products you will find.

  • Great price point for high quality products. I love the toner!!!

  • I kept trying different products from the Ordinary because of the price and ingredients, but the formulations never seemed to work and irritated my skin.

  • It is a brand that the relationship between the quality of the products and their price is acceptable. I have tried the niacinamide serum and the retinol serum and they work well, but I don't consider them extraordinary. I would recommend them to people who are starting out in the world of skincare and don't really know where to start.

  • Most of the products have been good, although not sure if I can see the results very well. Good price.

  • The Ordinary has really stepped it up in recent years. I just repurchased a bunch of their products to incorporate into my daily skincare routine and they've made big improvements in helping the consumer understand the what the different ingredients do/are good for. I currently use the Niacinamide 10% + Zinc 1% Oil Control Serum, Azelaic Acid 10% Suspension Brightening Cream, and the 100% Plant-Derived Squalane. The products are affordable, easy to access and use, and super effective.

  • I was one of their first customers so I’ve tried most of their products over the years. I do love the idea of accessible skincare, but you end up buying so many formulas that add up to like buying 1 amazing serum or product. I think some of The Ordinary’s products are great for the price point and is a gateway brand for the youths and skincare newbies, but I would rather spend a little more and buy products with high efficacy. I’ve moved on from The Ordinary.

  • This brand is wonderfully priced in the skincare niche. I think before trying any product do your research on what it's uses are. I was intrigued enough into trying the Salicylic Acid 2% Solution as a topical treatment to skin. texture, however the product gave me severe allergic reactions after every use. As someone who has no known allergies to any medications, foods, anything, I'm saddened this product personally had such a negative effect.