The Ordinary reviews and discussion

4.5

93% of reviewers would recommend to a friend

Reviews mention

  • Effective acne-clearing serums
  • Hydrating, lightweight hyaluronic serum
  • Powerful exfoliating acid treatments
  • Minimalist, reliable packaging
  • Occasional sticky serum textures
  • Harsh actives for sensitive skin
  • Pilling under makeup occurs
  • Inconsistent retinol performance

The Ordinary earns strong reviews as effective, ingredient-forward skincare that improves texture, hydration, acne, and clarity—standouts include Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5, Glycolic Acid 7% Toning Solution, AHA 30% + BHA 2% Peeling Solution, and Squalane Cleanser—while minimalist packaging appeals. Reviews also flag downsides: some formulas feel sticky or pill, actives can be harsh or confusing to layer, certain products (retinols, vitamin C, hair care) underperform for some, and a few report irritation or breakouts.

AI summary based on Thingtesting reviews

2,522 reviews and posts

  • I have so many products from this brand - mainly the serums and masks like AHA, Multi-peptides and BHA mask. I love the mission and believe that the formulas are efficasious. The no non-sense marketing and accessible price point make this brand an easy decision to pick, along with it's popular online fanbase. However, after months of using many of the serums, I can't see whether I truly see a difference, so I'm not fully convinced, however I will continue to use them due to all the people online who swear by the brand.

    Feedback

    There are A LOT of options to chose from and some of them you need to be careful about how you combine and use them. I was lucky enough to live near a flagship store and had a sales associate who was able to help me select the right products for my skin.

  • I originally bought the serum to make a photo for my portfolio, but after that, I used the Ordinary Hyaluronic Acid serum and I would say that is a clear, lightweight gel that has a slightly sticky consistency. It has no scent and absorbs into the skin without leaving behind any residue. It takes a few minutes to dry thoroughly. I found that this serum does leave my combination skin feeling plump and hydrated, is gentle on my skin and doesn’t cause any skin irritation, but I’m not a huge fan of the sticky texture and having to wait for it to absorb. Aniway, I highly reccomend it.

    Feedback

  • The Ordinary products were some of the few products I started with when I was a skincare beginner. I love the fact that they are accessible, affordable, yet effective. The Mandelic Acid and Retinol serums are my faves. Majority of their products are also suitable for sensitive skin types, and they are made with gentle skin loving ingredients.

  • I have used the ordinary skincare brand for over a year and have tried almost all of their serums and creams. Their product packaging is trendy and minimalistic. The Hyaluronic Acid 2% + B5 and AHA 30% + BHA 2% Peeling Solution are excellent and two of my favorite go-to staples for skin care. Their skincare line is affordable and well worth the money.

  • The first thing that I love about ordinary is that the pricing is very affordable, yet the product still feels luxurious. I tried the hydraulic acid first and it was fantastic. My most recent find was the glycolic acid 7% toning solution, I thought it was only for my face but it worked well for areas that sweat like under my arms. I kept buying different deodorants but using the toning solution helped me so much and made my deodorant last longer. I will continue to use and purchase!

    Feedback

    For anyone considering this brand look at all of the products to find what will work best for your skin.

    Influencer for The Ordinary
  • I love The Ordinary! They are such an affordable brand, for amazing quality skincare. I have probably 7 different items I use from this brand, on a weekly basis. Their brand carries everything you need for your skin care routine. a wide range of serums and creams for all different skincare needs. I HIGHLY recommend their lash serum. I've incorporated it into my daily & night routine and in less than a month, I've seen so much growth! items I've used and loved: - squalene cleanser -toning solution -lash & brow serum -eye serum -alpha arbutin -moisturizing factors -vitamin c suspension

    Feedback

    it can be bought at Sephora which I find super helpful.

  • I use multiple ordinary products in my everyday skin care routine. Their products are so cheap and great quality also the size of everything lasts me so long even though I use it everyday. They have a wide range of products that all target different needs you may have. (My favourite is the salicylic acid 2% solution)

  • Every product I've tried so far has helped my skin tremendously and I'm mind blown at the price every time! I just recently started using the 1% retinol and the squalene cleanser and I love them both. I've never had really bad breakouts but I definitely get spots here and there if I don't make a point to have some kind of skincare routine. These products are perfect because it's not a huge financial commitment seeing as how I don't suffer very badly, and I see results where I need them, when I need them.

    Feedback

    I LOVE how they tell us straight up what the main ingredient is, it's very simple to find what you need. I love how they break down the categories when shopping based on different skin/hair concerns because the names are scientific sometimes and may not be understood but you can easily shop based on what your concerns are, both in store and online. The simplicity in the branding overall is what really sells me! It looks so aesthetically pleasing to display :)

  • Love this stuff! It works. I’ve been using The Ordinary brand serums for like 6 months now.. and its really brought my skin back to life. I really like their clean and simple packaging design as well.

  • I love this company! I have tried many different products for my dry sensitive skin, and have never had any issue with irritation. The products i've tested from this company (hyaluronic acid 2% hydrating serum, glycolic acid 7% toning solution, niacinamide serum and current multi-peptide lash and brow serum) have all improved my skin. I love the pricing and accessibility this company offers for such simple, high quality products.

    Feedback

    I would recommend this brand to every person i come across, they have a product for every skin type/need. The Ordinary's website also has very detailed descriptions of their products and what can be used in aid and what should not be paired together. This knowledge can help a lot of newer consumers to find what works for them.

  • I’ve started my journey with The Ordinary skincare products in 2020. The prices in my country was overpriced, so I made an order from UK. I’ve chosen four products and used them all. Especially, AHA 30% + BHA 2% Peeling Solution is a full replacement for a regular face scrub. I re-buy this peeling till now. Also, recently I’ve started testing Glycolic Acid Toner. And I use this product not only for face :)

    Feedback

    Good products. Nice prices. What could be better - add short video content ( IG, TikTok) how to combine and use The Ordinary products in appropriate order for different skin types.

  • If you're a skincare junkie like me, you'll love The Ordinary! Don't let the fancy medical terms on their packaging scare you off—the prices are super affordable, especially considering their products' effectiveness. My go-to is the Hyaluronic Acid 2% + B5 serum, which gives me a beautiful glow without making my skin greasy. And when I'm feeling extra fancy, I'll layer on the "Buffet" formula to plump and firm up my skin beforehand. But my absolute favourite is the 100% Organic Cold-Pressed Rose Hip Seed Oil—it's the perfect night-time moisturiser, leaving my skin feeling nourished and hydrated without feeling heavy. Plus, it has a subtle, earthy scent that I just adore. All in all, The Ordinary has quickly become one of my favourite skincare brands, and I highly recommend giving them a try! TLDR: they’re affordable, they’re honest (vegan and cruelty-free), and they’re easy to use.

    Feedback

    The Ordinary has a *wide* range of skincare products and finding the right ones for your skin can be overwhelming. Do your research and be careful about mixing products from other brands—stick with all The Ordinary or none at all for best results. Your skin will thank you!

  • The natural moisturizing factors + HA is my go-to everyday. I have been using this moisturizer for a few months and my skin has never looked better, it's a must in my everyday skincare. Love the texture and with only a pea sized I cover all my face, just the right amount.

    Feedback

    Everything it's good with this brand, not the first product I have used from The Ordinary. My skincare consists in Vitamin C + the natural moisturizing factors + HA + sunscreen. I feel covered for the day.

  • The Ordinary is straight forward. It is only what your skin needs and no extra add ins. It has seriously improved my facial texture tremendously.

    Feedback

    I will admit sometimes The Ordinary is TOO clear. Instructions could be a little bit more thorough for the over-thinkers but, nothing a little research on the product can’t help!

  • I purchased 3 products from The Ordinary so far. The Squalane Cleanser is great at removing excess dirt and makeup. I use this as my first cleanser. I really like the Glycolic Acid because it’s not harsh on my skin and it help keeps my skin even. The Retinol 0.5% in Squalane is very good too! I know that some people have problems with retinol, but I use this one maybe 3 times a week and it really helps my skin feel good. No signs or irritation.

    Feedback

    Overall, I really like The Ordinary and the products that I have tried. The bottle tells you exact what’s inside and they even give you the percentage of the key ingredient, like retinol.

  • The Ordinary has amazing products for such a good price, one of my favorite affordable brands out there.

    Feedback

    I would love them to make a better retinol though.

  • I’ve struggled with acne prone skin, oily skin, dry skin- just skin! I actually have positive remarks for The Ordinary. I think for someone who is new into skin care and / or may be hesitant to try out new products (in fear of - well breakouts) this is a great, cruelty free, and cost efficient brand.

    Feedback

    Helpful tips for novice or beginners. When to use, how to use, what it targets, etc.

  • Dealing with hormonal acne and sensitive skin I have struggled in the past finding skincare that works with me. Making the decision to try these products; Salicylic Acid 2% Ahydrous Solution, AHA 30% + BHA 2% Peeling Solution, and Salicylic Acid 2% Masque, has helped my skin feel brand new and worked perfectly. I use the peeling solution and the Salicylic Masque 2-3 times a month and the Salicylic Solution after everytime i wash my face! I stuck with my routine and saw a huge improvement to my skin!

    Feedback

    Affordable skin care is something I believe everyone loves! Make sure to stick to incorporating the products you purchase in with your routine and the results will be worth it! :)

  • Let me tell you, The Ordinary saved me. Growing up, I never struggled with acne, until I got to college. I was stressed out and using a ton of products. I had these terrible dark spots and hyperpigmentation that would not go away. I stumbled across a tiktok, as well as a dermatologist, that told me to simplify my routine. The Ordinary's Niacinimide and their moisturizer was recomended to me. I paired it with a hyaluronic acid/ Vitamin C serum and trusted the process. Within a month, my skin instantly cleared up. I have now been using my skin care routine for about 2 years and have not let go of The Ordinary.

    Feedback

    There honestly is nothing I can say besides they need to carry it in Walmart, Target, and all the Ulta stores!

  • The price point is budget friendly. I’ve been using the SolutionGlycolic Acid 7% Toning Solution. My skin feels smoother and looks brighter. You can find this product at many locations so it isn’t hard to find. I would recommend this product.