Taika creates coffee and matcha made from adaptogens, designed to make you more productive.

At Taika (“magic” in Finnish) we have one mission - fueling creativity. We're the next generation creative energy company. We make a range of award-winning beverages blended with adaptogens designed to make you feel inspired, not wired. 

Developed by Kal Freese (two-time Finnish Barista Champion and top 10 World Barista Champion), and Michael Sharon (former Facebook product manager) - our software-like development approach combines food science and premium ingredients to create outrageously delicious drinks that are secretly healthy for you - like the world’s first macadamia latte in a can. 

Taika’s delicious coffee and matcha lattes are made from all natural ingredients, infused with adaptogens with no sugar, unnecessary carbs, or artificial additives. All products are plant-based, keto-friendly and have no added sugar. Current lineup includes Black Coffee, Oat Milk Latte, Macadamia Latte, Mocha Latte and Matcha Latte. 

Some of the most creative people in the world fuel their best work with Taika, including Oscar and Emmy winning film maker Taika Waititi, the late Virgil Abloh, Grammy award winning musician Ryan Tedder, founder and investor Sophia Amoruso,  and science fiction author Hugh Howey among others. 

Michael Sharon

Kal Freese

Drink

Is Taika good? According to reviews, Taika generally offers a unique beverage experience with its smooth, creamy texture and subtle sweetness, making it an appealing choice for many. Taika reviews highlight strengths such as the use of adaptogens for a calm energy boost, although some find the flavors slightly lacking. While the brand's premium price may deter some, it provides a delightful treat for health-conscious consumers. However, potential buyers should be aware of occasional issues with texture and flavor depth.

About Taika