I really, really want to love the product because I am an avid tinned/canned fish user and sustainable seafood supporter. The mission, packaging, and brand are excellent. But the product itself falls short, at least for me. The lobster meat texture was too soft, borderline mushy, and the tuna was just so-so. The oil didn't taste great and meat was a bit dry. Having lived in Madrid and getting to try all of the tinned/canned fish brands of Spain and Portugal, I know what the quality and potential of this format of preserved seafood can be.
Product quality, taste, texture, flavor. There needs to be some more calibration or maybe research to get this product to live up to its wonderful brand image.