ROUT makes a sustainable, non-toxic, and affordable facial razor for women.

👋🏽 Hola,
My name is Veronica and I’m the founder of ROUT.
After shaving my peach fuzz for years with the regular eyebrow razor, I was horrified at how much it contributed to plastic waste. That’s why I decided to design a better version that's eco-friendly while delivering the best glow you’ve ever seen or felt.  


Nuestros Values 

~ Uncomplicated
Our products are designed to simplify your self-care routine so you can get back to focusing on the important things in your life. 

Like cashing that next check. Treating yourself to your next vacation. That important business meeting. 

~ Eco-conscious
Our products are made to be effective while treating your body like the temple it is, the environment like the goddess it is, and your bank account like the queen it is. 

As we are starting. We believe in taking our responsibility for our own waste. Whether is by educating our users on learning how to recycle, making sure our packaging is 100% recyclable and by using “PCR” Post consumer plastic in our products. 

~Inclusive
As Latine, I rarely see any real representation of my community in beauty brands or on the TV. Due to the lack of real, honest and raw representation, we make sure Rout challenges the cookie cutter beauty standards by embracing womxn of every color, sex and size.

Belleza knows no boundaries. 

~Self-love
At ROUT, we're all about that good self-love. We celebrate braveness through unapologetic self-acceptance. Go on chingonx, live life on your own terms!




Veronica Jimenez

ROUT

Personal Care

Skin Care

Shaving

Best I've ever used. Super smooth skin and lots of thoughtful touches on the design (the stand is genius). Great customer service & fast shipping! 

At first I thought the product was a little expensive but when I got it I could tell it is really high quality. I noticed they recently reduced the price of their "peach fuzz kit" too so now it seems like a great deal.

At first I was a little skeptical of the whole dermaplaning thing but I fell in love with this brand their mission so decided to trust them and give it a try. I have been shocked at how amazing my skin looks. I have to hold back from doing this every day!

There's a visible skin difference. Seriously love this brand and how there embrace all skin types, it's eco-safe too so that's a huge plus.

I'm absolutely obsessed with my ROUT razor! I know dermaplaning may freak some people out, but the razor is so gentle I use the side of it too just in case.

This is a high quality set. It has a slight weight to it and is so soft to make it feel amazing in your hand. The packaging is amazing. It works beautifully in removing my peach fuzz. I love this product!!

Me and my partner both use this for different purposes. For her, it’s a great way to detail facial hair and get rid of unwanted peach fuzz. For me, it’s great for cleaning up my beard and prepping my skin for skin care and makeup. 

We absolutely love it!

The blade was coming off a couple times but they sent me a replacement set 

I loved the packaging, the fact that it is sustainable. It was very easy to use and gentle on my skin. It also has some grip on the handle that helps you with keeping a firm hand 

The razor is easy to use thanks to clear written and video instructions. My skin was so smooth after using it! The vertical storage is great for small bathrooms, and the packaging is beautiful too.

ROUT

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