r.e.m. beauty Utmost Importance plumping lip gloss creates fuller-looking lips. This ultra-glossy formula glides on comfortably, without any sticky or tacky feel. Sensorial plumping actives spark a warm, tingling sensation, as hydrating fruit oils soften and nourish. The cushiony jelly-gloss texture optically smooths and reshapes lips and imparts a subtle vanilla scent.