Pareto designs a collection of versatile, everyday wardrobe essentials for women. 

Pareto was born from a simple principle: Women wear 20% of their closets, 80% of the time. Despite this desire for simplicity, the entire retail industry is centered on more – more product, more often.

As a result, getting dressed is a pain. Do you feel like you are constantly bombarded with more “newness” – new brands, new styles? Do you wake up in the morning and stare at a closet full of clothes yet still don’t know what to wear? 

At Pareto, we’re making getting dressed the easiest part of your day. Pareto brings you versatile, timeless wardrobe essentials – think those pieces that you reach for day after day, year after year – plus personalized styling “recipes” to help make mornings a breeze. No more sifting through endless brands to find your perfect t-shirt dress. No more frantic mornings feeling like you have nothing to wear. 

We spend over a year perfecting every detail of each piece we release to ensure they fit well, are extremely versatile, will last for a long time, and are responsibly made. We're able to create exceptional product thanks to our fully traceable, farm-to-closet supply chain. By working directly with our partners at every stage of our manufacturing, from the organic cotton farm in Texas to the cut & sew factory in California, we’re able to make the best decisions at every step of the way.

Come join us in simplifying getting dressed!

Women’s Clothing

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