Pareto

5.0 15 Reviews

Pareto designs a collection of versatile, everyday wardrobe essentials for women.

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Pareto Reviews

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  • I love my Pareto dress! The material is a perfect weight for a hot summer day or a cool fall day paired with a Jean jacket. Usually when you get a light weight dress, you see the lines of anything under it but somehow, that doesn’t happen with your Pareto dress! It is my go-to summer dress since it looks amazing with anything! I also love how the Pareto team works to make sure each item of clothing is actually sustainably made, a claim many companies make but don’t actually execute. This means you can feel great in your Pareto clothes not only because of how amazing the item looks but because it is being made in an ethical way!

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    Models of different weights // shapes in the product images on the website (versus just different heights)

    Friends with Pareto
  • Love this brand! That is a photo of me wearing my Pareto crew neck sweater while relaxing and doing a face mask =]. I love that I can dress these pieces up but also wear them while I lounge around. They hold up so well in the wash too. I will definitely continue to purchase their future items to add to my wardrobe staples. Thanks Pareto!

  • Their mission and the way they think about supply chain is >>>>

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    Would love to see a great basic t shirt from this brand

  • Pareto makes shopping so easy! There are certain basics that I always want in my closet and they make finding those pieces super easy. I love their sweatpants.

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    I'm excited to see them continue to roll out all the basics I'd need for my closet.

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What is Pareto?

Pareto designs a collection of versatile, everyday wardrobe essentials for women.

In their own words

Pareto was born from a simple principle: Women wear 20% of their closets, 80% of the time. Despite this desire for simplicity, the entire retail industry is centered on more – more product, more often. As a result, getting dressed is a pain. Do you feel like you are constantly bombarded with more “newness” – new brands, new styles? Do you wake up in the morning and stare at a closet full of clothes yet still don’t know what to wear? At Pareto, we’re making getting dressed the easiest part of your day. Pareto brings you versatile, timeless wardrobe essentials – think those pieces that you reach for day after day, year after year – plus personalized styling “recipes” to help make mornings a breeze. No more sifting through endless brands to find your perfect t-shirt dress. No more frantic mornings feeling like you have nothing to wear. We spend over a year perfecting every detail of each piece we release to ensure they fit well, are extremely versatile, will last for a long time, and are responsibly made. We're able to create exceptional product thanks to our fully traceable, farm-to-closet supply chain. By working directly with our partners at every stage of our manufacturing, from the organic cotton farm in Texas to the cut & sew factory in California, we’re able to make the best decisions at every step of the way. Come join us in simplifying getting dressed!