Pareto designs a collection of versatile, everyday wardrobe essentials for women. 

Pareto was born from a simple principle: Women wear 20% of their closets, 80% of the time. Despite this desire for simplicity, the entire retail industry is centered on more – more product, more often.

As a result, getting dressed is a pain. Do you feel like you are constantly bombarded with more “newness” – new brands, new styles? Do you wake up in the morning and stare at a closet full of clothes yet still don’t know what to wear? 

At Pareto, we’re making getting dressed the easiest part of your day. Pareto brings you versatile, timeless wardrobe essentials – think those pieces that you reach for day after day, year after year – plus personalized styling “recipes” to help make mornings a breeze. No more sifting through endless brands to find your perfect t-shirt dress. No more frantic mornings feeling like you have nothing to wear. 

We spend over a year perfecting every detail of each piece we release to ensure they fit well, are extremely versatile, will last for a long time, and are responsibly made. We're able to create exceptional product thanks to our fully traceable, farm-to-closet supply chain. By working directly with our partners at every stage of our manufacturing, from the organic cotton farm in Texas to the cut & sew factory in California, we’re able to make the best decisions at every step of the way.

Come join us in simplifying getting dressed!

Pareto

Women’s Clothing

Leisurewear

Basics

Outerwear

Clothing

I'm excited to see them continue to roll out all the basics I'd need for my closet. 

Pareto makes shopping so easy! There are certain basics that I always want in my closet and they make finding those pieces super easy. I love their sweatpants. 

Would love to see a great basic t shirt from this brand 

Their mission and the way they think about supply chain is >>>>

love these, especially the crew neck sweater! 

Having size options for taller customers. 

Great and responsible brand! Really appreciate the short and tracked supply chain. Their products are also very comfy and good elevated staples. Impeccable price for quality. 

Items work well for my petite frame. Great color options. 

Pareto has high quality cute staples! All the items can be dressed up or down. I receive compliments every time I wear my items. I love the detail of having the item number sewn into each item. 

Cannot wait to see what they release next! Excited to see how the line expands.

Obsessed with this brand! All of their products are responsibly and ethically made and super high quality (the fabrics are the BEST!). My absolute go-to for the core staples in my closet - pair perfectly with everything, easy to dress up/down, and always an impeccable fit. The field jacket is my favorite! 

Models of different weights // shapes in the product images on the website (versus just different heights)

I love my Pareto dress! The material is a perfect weight for a hot summer day or a cool fall day paired with a Jean jacket. Usually when you get a light weight dress, you see the lines of anything under it but somehow, that doesn’t happen with your Pareto dress! It is my go-to summer dress since it looks amazing with anything!

I also love how the Pareto team works to make sure each item of clothing is actually sustainably made, a claim many companies make but don’t actually execute. This means you can feel great in your Pareto clothes not only because of how amazing the item looks but because it is being made in an ethical way!

I love Pareto. I have the t-shirt dress and sweater and both have become staples in my everyday wardrobe. I’ve gifted the sweater to a few family members and they’ve since purchased additional colors! Overall amazing brand!

Pareto makes it super easy to create your core wardrobe, as each of their designs are flattering, and super versatile. Each piece can be dressed up or down, and the material is super high quality and comfortable.

Love this brand! That is a photo of me wearing my Pareto crew neck sweater while relaxing and doing a face mask =]. I love that I can dress these pieces up but also wear them while I lounge around. They hold up so well in the wash too. I will definitely continue to purchase their future items to add to my wardrobe staples. Thanks Pareto!

Pareto reviews