Parade reviews and discussion

3.8

71% of reviewers would recommend to a friend

Reviews mention

  • Buttery-soft fabrics and textures
  • Inclusive sizing and imagery
  • Vibrant, playful color palettes
  • Flattering seamless silhouettes
  • Waistbands curling and creasing
  • Inconsistent, unreliable sizing
  • Fraying mesh and pilling fabric
  • Limited support for larger busts

Parade earns polarized reviews: the brand delights with ultra-soft, colorful, inclusive underwear and bralettes that many wear daily, but recurring complaints about durability, inconsistent sizing, and waistbands that curl or warp temper the praise. Reviews note comfortable, flattering seamless and mesh styles and thoughtful design, while reporting bands twisting after washes, fabrics pilling or fraying, and fits that run high-waisted or off on larger busts—useful caveats if deciding to buy.

AI summary based on Thingtesting reviews

248 reviews and posts

  • So comfy!

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    Stock more orange and red universal boy short

    Invested in Parade
  • I can't say enough good things about Parade. Not only is the product amazing, but the brand is even better. They stand for female empowerment, diversity, and breaking gender stereotypes.

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    Wish they had a buy-back or recycling program but other than that - 10/10.

  • Nice selection of styles and fresh colors. Fit is another thing, either I’m out of touch with sizes or these panties run a small.

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    There is a style of panties that have a mesh type fabric all around and I have to really try hard not to put my finger nail through it, but they are really pretty so I’m just going to be careful.

  • super comfy & great colors

    Received a free product from Parade
  • amazing social media, as we all know, and top-notch packaging. the actual product is fine to me. i would neither rec nor not rec. i love their mission and their models, though! my favorite fit by far is the thong.

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    the elastic on the underwear becomes misshapen and warped after washing -- and i don't put in the dryer! all hang dry!