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Parade

3.8 • 249 Reviews

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Parade

Parade reviews and discussion

3.8

71% of reviewers would recommend to a friend

Reviews mention

  • Ultra-soft fabrics and textures
  • Vibrant, joyful color palette
  • Inclusive, extensive size range
  • Comfortable, flattering silhouettes
  • Inconsistent, confusing bralette sizing
  • Waistband creasing after washes
  • Fragile, fraying mesh materials
  • Limited breathability in synthetics

Parade earns mixed reviews: the brand delights with very soft, colorful, size-inclusive underwear and notably comfortable bralettes and loungewear that often become daily go-tos, but durability and sizing inconsistency undercut the experience. Reviewers praise fabrics like Seamless Universal and New:Cotton, flattering high-waist silhouettes, and fun drops, while reporting waistband creasing after washes, mesh fraying, bralette fit issues for larger busts, and questions around sustainability claims.

AI summary based on Thingtesting reviews

249 reviews and posts

  • 4y ago

    So comfy!

    Feedback

    Stock more orange and red universal boy short

    Invested in Parade

  • 5y ago

    I can't say enough good things about Parade. Not only is the product amazing, but the brand is even better. They stand for female empowerment, diversity, and breaking gender stereotypes.

    Feedback

    Wish they had a buy-back or recycling program but other than that - 10/10.

  • 5y ago

    Nice selection of styles and fresh colors. Fit is another thing, either I’m out of touch with sizes or these panties run a small.

    Feedback

    There is a style of panties that have a mesh type fabric all around and I have to really try hard not to put my finger nail through it, but they are really pretty so I’m just going to be careful.

  • 5y ago

    super comfy & great colors

    Received a free product from Parade

  • 5y ago

    amazing social media, as we all know, and top-notch packaging. the actual product is fine to me. i would neither rec nor not rec. i love their mission and their models, though! my favorite fit by far is the thong.

    Feedback

    the elastic on the underwear becomes misshapen and warped after washing -- and i don't put in the dryer! all hang dry!