Ouidad makes a full range of hair care products designed specifically for curly hair.

As The Curl Experts, Ouidad products are stylist created, salon perfected, and curl approved. Understanding your unique curl pattern is the first step to keeping your hair healthy and strong. We've developed signature collections, made for the needs of each curl type. 

Ouidad 

Hair Care

Hair Color

Shampoo & Conditioner

Hair Accessories

Ouidad is the base of my haircare routine. I have curly, thick hair and I mainly use the moisture lock leave in conditioner and the advanced humidity control gel. I have tried a few other products which I found to be to fragranced for my liking. I would like to see this brand go with less fragrance overall as I think it really works well on curls, but I am very scent sensitive.

Let me start off by saying I have wavy and curly hair, but to me it looks very frizzy. I’m always looking for something that makes my hair less frizzy. I really like Ouidad products. I’ve tried the Whipped curls and the Advanced Climate Control gel. It doesn’t weigh down my hair, which is important to me because my hair is also thin. I like to use the climate control gel, and this summer, it does help with the humidity. 

In general, I love experimenting with products so I typically don't stick with anything. But Ouidad I keep coming back to. And that's been for the last 11 years. Ouidad is the only brand I've found that makes products that I can count on to work with my hair. I have really frizzy, very curly hair that's always been difficult to manage and these products make me love my hair.

I also swear by their certified stylists. Leagues over DevaCurl. I felt so uncomfortable wearing my hair down until I discovered Ouidad at the age of 22. Products and stylists are gold star in my book.

Ouidad reviews