The product packaging drew me in -- it is insanely gorgeous and beautiful on shelf in your bathroom (I still keep the product for this reason even though I don't use the actual serum that often). I have the body contour serum and the pump only lets out a little bit of product at a time, so I felt like I needed a lot to cover my body. However, I do think this product is supposed to target specific areas & you are supposed to use it daily. I did look up the product on the site and they have consumer testing, which (bravo!) is awesome. I think after 4 weeks of continuous use, you should see the clinical claims they state on the website.