MILK MAKEUP Rise Mascara lifts and lengthens for next-level lashes. The blacker-than-black formula provides gravity-defying, natural-looking lift. Lash-Wrap Technology, a blend of vegan waxes, coats each lash for clump-free definition. A curved brush grabs and lifts every lash for locked-in volume all day long. Rise Mascara delivers impressive precision, creating a thick, full flutter.