Magic Spoon reviews and discussion

3.5

58% of reviewers would recommend to a friend

Reviews mention

  • High-protein 13g cereal
  • Nostalgic, playful packaging
  • Gluten-free, grain-free formulas
  • Fun, diverse flavors lineup
  • Artificial-tasting sweetener aftertaste
  • Gummy, teeth-sticking texture
  • Inconsistent chocolate flavor execution
  • Small, pricey box portions

Magic Spoon largely satisfies those seeking a healthier, high‑protein, low‑sugar riff on nostalgic cereals, according to reviews, but it is not universally loved. Reviewers praise its 13g protein per serving, gluten‑free/grain‑free formulas, fun flavors like Fruity, Cocoa, Cinnamon Roll, and Maple Waffle, and cheerful packaging; common complaints cite an artificial or stevia/monk‑fruit aftertaste, gummy texture that sticks to teeth, flavor inconsistency (especially some chocolate/peanut butter variants), limited satiety for some, and very small, pricey boxes.

AI summary based on Thingtesting reviews

1,202 reviews and posts

  • These cereals are great for what they are, but definitely don’t closely compare with traditional grocery store cereal. My favorite is the fruity.

  • I was beyond excited to relive my childhood in a “healthier” way. I was also so stoked there was a try pack to which I was able to try all the flavors. Firstly, the flavors were pretty on point. I wouldn’t recommend it for anyone who has gone cold turkey day one from the sugary traditional alternatives because you will be very disappointed but because it’s been years, I really enjoyed the flavors. My biggest con is that the protein is not friendly to my dairy allergy. I wish there was alternative protein because I would bump my rating to a 4. My other point goes to cost. It’s a bit out of a “cereal budget” price range.

  • I absolutely love all products that I have tried from this company. Everything tastes very fresh and I think it is wonderful for the entire family. Also the packaging is so cute and makes me happy everytime I see it. I would highly recommended it!

    Influencer for Magic Spoon
  • Ok, to be completely honest I only really like one flavor of this cereal. But a family member of mine was struggling to adjust when they were told they had to cut down on sugar & was feeling down about having to swap out their daily morning fruit loops. the “fruity” flavor saved the day!! It is truly stubborn old guy approved. Some of the other cereals have a little odd aftertaste I don’t love. But fruity flavor is the real deal. Packaging is fun, love the little spoons and bowls they send you. Kinda expensive but in a situation like that, a great swap.

  • Magic spoon is such a wonderful idea. I did not love all of the flavors but the Fruity flavor was a slam dunk. Fruity didn’t just look like the cereal it was imitating, it also delivered on the taste and mouth feel. This is cereal in every way and for anyone who has to watch their sugar , grain or gluten intake it’s perfect. The only complaint I would have is the price point. It’s definitely a lot more expensive than fruit loops which might be a deterrent for some

  • Magic Spoon is a low-carb, high-protein cereal that is designed to be a healthy alternative to traditional sugary cereals. It is made with a blend of protein powders, including milk protein isolate, whey protein isolate, and pea protein isolate. It is also sweetened with monk fruit, a natural sweetener that is zero calories. I am impressed with Magic Spoon. It is a delicious and nutritious cereal that is a great option for people who are looking for a healthy alternative to traditional sugary cereals. I would definitely recommend Magic Spoon to anyone who is looking for a low-carb, high-protein cereal.

  • Love the maple flavor - kinda pricey and not sure how bought into the nutrición facts I am

  • Really appreciate the variety of flavors, and enjoy the ability to get a pseudo sugary-cereal experience without the sugar crash and feeling rough that usually comes with a sugar-fueled breakfast. I’m a fan.

  • I really wanted to love Magic Spoon. I love the brand’s mission and what they’re going after in the cereal market. However, I found the cereal to be on the sweeter side, and it always left a film/residue on my teeth.

  • Fun packaging! Not my favorite but a good option to have in the house.

  • It’s pretty good. I would say above average for a healthier cereal. Not exactly tasting like the bad for you cereals lol but I guess that’s the point. It hits the spot tho

  • Magic Spoon is one of my favorite high-protein cereal brands, much better than any of the alternatives on Whole Foods. I really think they deliver on flavor significantly more than any of the other brands do and they have amazing customer service. They also come out with new seasonal options pretty often and really intake customer input when deciding on new seasonal flavors. My favorites are cookies & cream, frosted, birthday cake and fruity. Their less great ones are probably cinnamon and cocoa.

  • Really fun branding and product development approach. They nailed those classic kid cereal flavors. I wish the boxes were bigger and offered more servings though. I would also love to see them use coconut oil instead of vegetable seed oils like sunflower oil. I would buy it more often if they removed all seed oils from their ingredients. Coconut, avocado, and peanut oil are all great and sage alternatives. I’d also love to see some flavors that are naturally sweetened.. perhaps sweetened with fruit juice, coconut sugar, or maple sugar depending on the flavor…pairing any of those with monk fruit is a great way to keep the sugar per serving amount down. I don’t feel 100% great about allulose as a sweetener. Overall, I love the approach of making adult/healthier versions of the products we lived as kids.

  • When I first tried these I really wanted to like them because the packaging and flavors sounded so cute and nostalgic! But the texture and aftertaste was honestly so off putting for me I didn't even want to finish my bowl. I'd say if you're health conscious and used to the texture of gluten-free products you may find yourself enjoying this, but I'd only try this if you truly are celiac, because otherwise it's not worth it. As someone who wanted a slightly elevated version of the classics, these were very disappointing and not super tasty, tasted too "healthy" for my taste which took the fun out of the concept. A+ for packaging design though.

  • Good quality, taste is good according to my daughter. Not as easy to access in Canada.

  • I love the cereal, but almost never buy it because it’s so expensive.

    Influencer for Magic Spoon
  • This is my #1 brand of cereal to eat when doing keto. I've tried all the flavors when they were only available DTC, however fruity is by far the best. Cant wait to try their new breakfast bars!