Luce London sells natural candles that are free of toxins.

Candles, incense and perfumes sold online can’t be sniffed until after purchase. So how do brands convince us to buy?

Smell you later: How do brands sell scents online?

Luce London

Minna creates ethically made home goods rooted in traditional craft techniques.

Good Canteen delivers curated snack boxes, featuring food, drink and hand-poured candles.

Karst makes reinvented paper products and accessories from recycled stone waste.

Staff designs home essentials, such as plungers and hangers, using bold colors and unique materials.

Archivist Studio produces timeless shirts made of 100% upcycled discarded luxury hotel bedlinen.

Goodfit makes puzzles that reflect modern culture using premium, recycled cardboard.

Vestaboard creates an easy-to-use smart messaging board that can be controlled by phone or web to send and schedule messages. 

SeaStrawsCo offers sustainable and environmentally friendly straws and cutlery to eliminate waste.

Undershower makes gentle cleansers specially designed to wash underwear and swimwear while in the shower.

The Unscented Company makes and ships effective home and body care essentials designed for conscious living.

Bien mal makes unique collections of soft, perfectly weighted cotton woven throw blankets.

ChiliSleep sells temperature controlled hydro-powered mattress pads for better sleep.