Kulfi creates beauty products designed to compliment our skin tones and undertones, inspired by South Asian beauty. 

Priyanka Ganjoo

Kulfi Beauty

Underlined eyeliner

Heirloom Satin Lipstick

Beauty

Makeup

A great brand with such a sweet team! The eyeliner was sent to me, and the pigment is incredible!! However it did keep breaking and was not the smoothest application and did not stay on all day.

Best lipstick ever! I actually bought it by mistake. I was in a rush and wanted the creamy blush, but picked the lipstick in a similar color. I was pretty disappointed since I don’t often use lipstick nowadays and it looks pretty much like a standard lipstick. Then, one day, I was bored at home and decided to try it, since the color was really nice, and to my surprise it’s has more of a balmy texture, it’s super hydrating, comfortable to wear, and the color (first sari) is perfect! Give a chance to this amazing lip product!

Loved the quality and design of these products! I like finding new, up and coming brands and this one is definitely worth the try. My favorite would probably be the eyeliners and cream shadows. 

The best pencil eyeliners I’ve used in a long time! You have enough play time to shape and smudge the liner to your heart’s content. Then they dry down and won’t budge!

The liners are so great at staying on after application that they are a little hard to blend, if anyone uses their eyeliner to blend eye makeup as well. 

I'm always on the lookout for good eye makeup and received a "Nazar No More" liner as a gift! I love the liner's shade of black and how deep the pigment is. It's super easy to apply, doesn't tug or pull on the lash line, nor is it drying. It stays put and lasts a long time, even in more extreme temperatures, which is really nice. I also love the brand's mission to increase South Asian representation in the beauty industry and the focus on beauty for women of color! 

I haven't felt particularly compelled to try the concealer yet, mostly a fan of the eye products! I'd love more shades or complementary eye shadow products. 

Great pencils-- they smudge in the first 10 seconds or so if you want a smokier eye, but after that they dry down and really (really!) stay put. (I have hooded lids and pretty much nothing ever stays put, so this is a win.) Brand and packaging experience is stellar too.

Very good pencils to create a smokey eye! They’re also all great colors for brown eyes and brown skin.

If you have dark skin, I would say the lighter colored (and the classic black) eyeliners would be the best match, but don't let that stop you from trying different things from this awesome brand! When you first apply the eyeliner, they smudge easily if you want a smokier look, but after a minute they set and really stay. Great product!

I found this brand through Thingtesting and I was SO excited to try a South Asian-owned beauty brand. Their social media marketing is great and makes me want to own all of their products. It's also clear that they're working on expanding their product selection; I know they just released cream blushes in addition to their concealer and original eyeliner offerings. I have the "purple pataka" eyeliner. I have dark skin, so I was a tiny bit underwhelmed with how the purple eyeliner showed up on my skin (it wasn't as bright as I had hoped), although the consistency of the product was superb. I'm eager to try their brighter colors, like the sky blue one, and their cream blushes, which seem like they really compliment warmer/darker skin tones. 

I use their black eyeliner and it’s perfect. Perfectly smudgeable, never disappoints

the smoothest eyeliner, it's so easy to apply, never smudged on me, and lasts all day! I am repurchasing for sure. I want to get the concealer next and see how the quality is. 

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