JOI makes a collection of zero-waste, plant milk concentrates.

JOI, the rapidly growing clean label food company, is further shaping the
alternative milk category with the announcement of their brand refresh and shift to 100% sustainable packaging. Born out of a desire to radically improve the world and provide consumers with the best way of consuming plant-based milks, these changes further cement JOI’s reputation as a trailblazer in the alternative milk category as the brand builds towards becoming the most sustainable plant-based company on the planet.
With the mission of empowering consumers to take control of their plant-based ingredients by providing sustainable, whole food solutions that they can feel good about, JOI is reinvigorating their brand to deliver on each of these promises with unmatched sustainability and design updates that reflect the optimum nutrition and versatility that the range of products offers.

Izzy Shu

David Korstad

Tony Jimenez

Hector Gutierrez

Almond Milk Base

Pantry

Meal Kits & Grocery Services

Milk & Mylk

Food

Drink

I rate Joi as a 2 simply because I can appreciate what they’re trying to do. I recently ordered Joi because I use almond milk every single day and buying almond milk was getting expensive. Joi unfortunately doesn’t taste good or have good texture. No matter how much you blend it, put it through a cheese cloth, or add salt/vanilla extract/cinnamon, it just doesn’t seem to be a great experience. I’ve tried following their recipes online and it just wasn’t working for me. There are often chunks of almond concentrate that don’t get blended and settle to the bottom of the bottle you’re storing it in.  

I really enjoyed this! It takes me a long time to finish even a pint of milk so this has allowed me to make less and waste less. I've also enjoyed that they have a few different types of nut milk to choose from depending on what you're feeling. 

The powder pouch would be better if it dissolves or mixed easier, the bases in the jar are delicious and the perfect addition to baking and cooking dairy free!

I love the brand's mission of not adding all the added supplements and ingredients that most dairy alternatives do. My favorite is by far the cashew milk base (so good in pasta sauces). It mixes pretty well for coffee, but my reason for giving a 4/5 is the powder would not mix in water. When I tried to mix it in both cold and hot water both times it clumped up and I could not drink it in my coffee. 

I bought this for my partner, a soy milk drinker, in the early days of the pandemic -- so we'd have a long-term supply of soy milk that didn't eat up all our storage space -- and because it's much more environmentally friendly than the alternatives.  Unfortunately it didn't quite work out for him.  I think he used like 1/3 of it, but the texture was just a little grainy and he never really took to the whole process of mixing it himself. I would definitely try it again, though, as in concept I love the idea.

I love using Joi to make almond milk at home. It's very easy and I love eliminating all of the packaging waste associated with cartons of milk purchased in the store or online. It tastes delicious and has no sweeteners or other additives. 

I love the idea of this and the execution was great. I don't drink a ton of milk and this really allowed me to only make as much as I needed. I love that its sustainable and can be used for a lot of uses as well, to thicken soups, sauces and added to desserts. highly recommend! 

I've only used their oat milk powder, and I wasn't expecting to love it as much as I do. It's tasty, not obnoxiously expensive, and great for single people, or people who only use oat milk sparingly since you can choose how much you make at a time. An innovative way to make a water based product more sustainable, and the texture's great! Not at all grainy. Also, I spotted them at a refill store on time and think it's great their working with that type of business model. Would love to try some of their other products.

Got both the cashew and the oat milk starters. Not a fan of the oat version as the powder never really absorbs fully into water to make a milk substitute. I use the cashew milk base weekly but wish it lasted longer in the fridge. I store it in an airtight container and it still only takes a few days to turn slimy. I may try freezing it.

I tried the oat milk powder and enjoyed it but didn’t purchase again because it is pricey. You can basically make the same thing yourself by blending oats and water - just a bit more work. I do love that the bag is compostable. 

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