Johnson's Baby Oil delivers pure and gentle hydration. This clinically proven mildness formula locks in up to 10 times more moisture on wet skin than an ordinary lotion can on dry skin. Designed to provide a soothing massage, it leaves baby's skin feeling soft and smooth. Free of parabens, phthalates and dyes, the oil's hypoallergenic composition makes it suitable for delicate skin. Gentle enough for everyday use, it is a simple way to keep a baby's skin feeling healthy and moisturized.