Jaxon Lane makes Korean skincare products for men.

Jaxon Lane, founded in San Francisco, CA, is a 9x award-winning premium grooming brand developing innovative Korean skincare beloved by dermatologists, celebrities, VIP groomers. Husband and wife team Alex Penfold and Jen Yu found a gap in the men’s grooming market for cutting edge Korean technology as Alex kept stealing Jen’s imported products to counteract acne, aging and uneven skin tone. After the success of launching their award-winning first product in 2018, the Bro Mask, Alex and Jen continue to offer top-of-the-line products made for men with approachable branding. 

Jen Yu

Alex Penfold

Jaxon Lane

Bro Mask

Beauty

Personal Care

Skin Care

Men's Grooming

Let’s kid no one; the bro mask may be the single greatest product name in all of men’s grooming. It is a good mask that is very effective. My only gripe is it can be kind of slippery to get it on my face. 

This, in my pinion, is one of the best innovations in "men's" skincare in ages. With K-Beauty inspired ingredients… it truly shows in the results. The mask gives a glow like nothing else, the SPF is literally a clear fluid, and the moisturizer is packed with potent anti-aging ingredients and leaves your face feeling so hydrated. 

Perfect introduction for men who are looking to start their self-care journey.
Fantastic formulation and affordable pricing to make for a democratic skincare brand.




The sunscreen goes on clear, works well and smells great. 

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