Jaxon Lane, founded in San Francisco, CA, is a 9x award-winning premium grooming brand developing innovative Korean skincare beloved by dermatologists, celebrities, VIP groomers. Husband and wife team Alex Penfold and Jen Yu found a gap in the men’s grooming market for cutting edge Korean technology as Alex kept stealing Jen’s imported products to counteract acne, aging and uneven skin tone. After the success of launching their award-winning first product in 2018, the Bro Mask, Alex and Jen continue to offer top-of-the-line products made for men with approachable branding.