JAJA creates small-batch tequila that is both sweet and herbal.

JAJA is a small batch award-winning tequila that brings laughter and celebration to family and friends. Thoughtfully crafted, JAJA is sweet and herbal - inspired by the lightness of free-spirited days and intimate nights. JAJA Tequila was voted "2023 Tequila of the Year" by LSC .

Martin Hoffstein

Maurice Tebele

Elliot Tebele

Alex Pall

Drew Taggert

Drink

JAJA Tequila earns mixed reviews: it proves reliable for cocktails and approachable to many palates, yet falls short for neat sipping. Reviews praise smooth, clean flavors in Blanco and Añejo, bright branding, and notes of agave, citrus, vanilla, and pepper, but call out harshness or artificial-tasting edges for sipping, perceived mediocrity versus competitors, and polarizing “celebrity tequila” vibes.

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