Indie creates natural, refillable haircare products featuring a minimal amount of plastic.

Scientifically developed haircare that f*cking works. Giving you the power ⚡️ to be unapologetically yourself.

Our high-performance haircare is packed with ingredients your hair will love... and none of the ones it won't.

⚡️High performance ingredients only
🧪 Scientifically developed, backed by hairdressers
🍊 100% natural fragrance
🚫 No SLS, sulphates, silicones & parabens 
🌍 Vegan & cruelty-free, 99% less plastic 
📦 Free delivery straight to your shower 
🇬🇧 Made in the UK

Jo launched Indie to save the nation from unhealthy hair. Unable to find a sustainable swap that didn't make her hair feel like sh*t, Jo made it her 🚀 mission to create the products she (and it turns out PLENTY of other people) needed.

"I'd had enough of sustainable swaps which left my hair looking and feeling like sh*t" - Jo, Founder

Come and join our community of hair anarchists where we're saying 🖕 f*ck you 🖕 to insecurity, to unattainable beauty standards, and unrealistic expectations. 

We're saying no to mindless consumerism destroying our mind and planet and yes to refusing to compromise, not trying to fit in or conform, and real self-acceptance.

It’s not easy, and it takes work - but if you’re up for the challenge we’re here for you 💪

Indie. Be unapologetically you everyday.

Jo Miguens

Personal Care

About Indie