Indie creates natural, refillable haircare products featuring a minimal amount of plastic.

Scientifically developed haircare that f*cking works. Giving you the power ⚡️ to be unapologetically yourself.

Our high-performance haircare is packed with ingredients your hair will love... and none of the ones it won't.

⚡️High performance ingredients only
🧪 Scientifically developed, backed by hairdressers
🍊 100% natural fragrance
🚫 No SLS, sulphates, silicones & parabens 
🌍 Vegan & cruelty-free, 99% less plastic 
📦 Free delivery straight to your shower 
🇬🇧 Made in the UK

Jo launched Indie to save the nation from unhealthy hair. Unable to find a sustainable swap that didn't make her hair feel like sh*t, Jo made it her 🚀 mission to create the products she (and it turns out PLENTY of other people) needed.

"I'd had enough of sustainable swaps which left my hair looking and feeling like sh*t" - Jo, Founder

Come and join our community of hair anarchists where we're saying 🖕 f*ck you 🖕 to insecurity, to unattainable beauty standards, and unrealistic expectations. 

We're saying no to mindless consumerism destroying our mind and planet and yes to refusing to compromise, not trying to fit in or conform, and real self-acceptance.

It’s not easy, and it takes work - but if you’re up for the challenge we’re here for you 💪

Indie. Be unapologetically you everyday.

Jo Miguens

Indie

Personal Care

Hair Care

Bath & Body

Shampoo & Conditioner

Hair Accessories

The conditioner doesn't feel how you'd expect in the shower, but once I dried my hair it felt super soft!

I've tried a number of natural shampoos and all of them left my hair feeling limp and lifeless. Indie is the only one that has truly worked, my hair feels thicker and shinier and lasts longer between washes. The bottles also look great in my bathroom! 

Make sure you do a double shampoo, the first time doesn't lather up loads but once you rinse and do a bit more (you need the teeniest amount the second time) it really lathers up and makes your hair feel squeaky clean

Absolutely love love love this brand! my hair has never looked or felt better - I'm bleach blonde and even my hairdresser is in awe at how good condition my hair is in. The shampoo in particular smells amazing, and both products have lasted me ages cos they come in such big sizes. Also the packaging and bottles are so nice, I keep the pump bottles in my shower at home and then keep half the product in the pouches at my partners house and they look so good. I'm an indie convert!

If you want to upgrade your hair - use Indie!!!

I am obsessed with Indie! The brand, the packaging, the formula. My hair has never been better, it's honestly in mint condition and I love the fact that I'm not harming the planet! It's soooo good and I literally can't use other brands now.

About Indie