Indie creates natural, refillable haircare products featuring a minimal amount of plastic.
In their own words
Scientifically developed haircare that f*cking works. Giving you the power โก๏ธ to be unapologetically yourself.
Our high-performance haircare is packed with ingredients your hair will love... and none of the ones it won't.
โก๏ธHigh performance ingredients only
๐งช Scientifically developed, backed by hairdressers
๐ 100% natural fragrance
๐ซ No SLS, sulphates, silicones & parabens
๐ Vegan & cruelty-free, 99% less plastic
๐ฆ Free delivery straight to your shower
๐ฌ๐ง Made in the UK
Jo launched Indie to save the nation from unhealthy hair. Unable to find a sustainable swap that didn't make her hair feel like sh*t, Jo made it her ๐ mission to create the products she (and it turns out PLENTY of other people) needed.
"I'd had enough of sustainable swaps which left my hair looking and feeling like sh*t" - Jo, Founder
Come and join our community of hair anarchists where we're saying ๐ f*ck you ๐ to insecurity, to unattainable beauty standards, and unrealistic expectations.
We're saying no to mindless consumerism destroying our mind and planet and yes to refusing to compromise, not trying to fit in or conform, and real self-acceptance.
Itโs not easy, and it takes work - but if youโre up for the challenge weโre here for you ๐ช
Indie. Be unapologetically you everyday.