Sturdy glass bottles with tablets that dissolve easily into luke warm water. The fragrances are fun and don't smell like your typical cleaning products. Delivery is fast and the brand has a cheeky tone of voice that puts a smile on your face, especially when you unbox the products.
The 'shiny things' cleaner usually left my mirrors looking a bit smudgy, like I couldn't quite polish them to a sparkle. That said, I purchased when they had just launched, so they may well have improved the product since then.