Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • Vitamins that actually taste like fruits and veggies were what they were made with. We have four young elementary age kids and have tried so many different vitamins over the last decade for them. We’ve never found a vitamin like this that doesn’t taste like it’s just filled with fillers, it really does taste like it’s just fruits and veggies. For young children, this is such an important factor in being sure they’re actually going to take it and not just sneak it in the trash. Hiya provides a great tasting vitamin that my kids are excited to take each day. Since starting Hiya I’ve noticed my kids energy levels up, less sluggish and I really do believe this is due to their vitamin levels now being sufficient. This is a product you can trust and a company that really does care about the health of children.

  • Best customer service!! They responded to my request quickly. Also best vitamins for kids!! My granddaughter loves them!! I highly recommend Hiya!!

  • Excellent and responsive costumer service. They were also willing to customize our deliveries to provide the flavors our kids enjoyed. Thank you Hiya!

  • My son really likes these and looks forward to taking them each day. They are a little pricey, but we plan to continue with this company. Customer service is also very helpful.

  • I LOVE the products! My son loves the vitamins and probiotics, they taste good. He also loves the stickers and the coloring pages that come each month. I love the colorful glass bottles that are child proof. The customer service has been AMAZING! Seriously worth it.

  • My son loves these! They’ve truly helped with him Not getting a lot of sicknesses from school! My daughter didn’t care for the flavors, but it has also helped her!

  • Both my 6 and 2 year boys love Hiya so far. They have been taking the probiotic for 6 months now and I can safely say that we have seen an increase in their appetite. My 2 year old specifically has been a very picky eater, but with the probiotics he's been trying different foods. My 6 year old's behavior has definitely seen an improvement as well. I have recommended Hiya to friends and family. We are super happy so far and my boys love the berry flavor!

  • I noticed a dramatic change in my kids behavior. I eliminated the gummies they were taking for vitamins and replaced them with hiya probiotics, multi-vitamins, and nighttime aid. I do wish the prices were a little bit lower but I am glad they are getting the vitamins they need. They are also starting to be less of a picky eaters.

  • Really love the quality ingredients and customer service responsiveness. My toddler loves the flavor which is a must. When I almost canceled because the price was too much for us, they offered a discount to meet halfway and keep us as a customer. So far I really like this company and their products. Would definitely recommend trying it out!

    Received a free product from Hiya
  • After much research, I chose guys for my boys because it’s made with real ingredients instead of synthetic. I also love that they’re not gummy. My boys love the flavor as well!

    Friends with Hiya
  • I looked into this vitamin because I was looking for a vitamin without any junk in it. I love that they will remove any flavors that your kid doesn’t like and so far my son absolutely loves taking his vitamin.

  • We love these vitamins! Our girls (5 & 3) have been using them for months! They never mind the taste of them and I truly feel they have been sick much less frequently since starting these vitamins. I can't wait until my youngest turns 2 and can start using them as well! Customer service was also extremely accommodating and quick to respond! As a mom of 3, I highly recommend!

  • I think this brand has excellent quality and was recommended by a registered dietitian that we trust.

    N/A no relationship
  • These are the only vitamins I’ve been able to get my picky toddler to eat. He won’t take gummy or liquid vitamins but he eats these with no problem. They also loved decorating the containers.

  • The packaging was great and interactive. My kids who in the past took other gummies very easily did Not take to these and refused to take them for a week would spit it out, after a week they got used to it and now request them

  • My kids love them and ask for their vitamins every morning! I love that they aren’t gummy and full of sugar!

  • Flavors could improve, but my toddler will eat them. This is the only vitamin he know though, so as far as he’s concerned, his only option lol.

    Received a free product from Hiya
  • Love this company, they are excellent in responding back so quickly when you have a question. My child loves being able to decorate her night time vitamin bottle. Love how the ingredients they use are all natural.

  • My kids loves them and ask for them everyday. Differences that I’ve noticed after constantly giving them their vitamins is they get sick less often and when they do they get over it sooner. Also my daughter constipation almost disappeared with the probiotics. I highly recommend HIYA.

  • We love these vitamins! My son doesn’t eat as well as we could hope and we’re thankful to have something that gives him the necessary vitamins he needs. He particularly loves the pink :) thx for such a great product.