Hiya reviews and discussion

4.8

97% of reviewers would recommend to a friend

Reviews mention

  • Sugar-free, clean formulations
  • Teeth-friendly, non-gummy format
  • Customizable, kid-approved flavors
  • Elegant, eco-minded glass packaging
  • Occasional chalky tablet texture
  • Divisive flavor intensity
  • Breakable glass vitamin bottles
  • Subscription cancellation frustrations

Hiya earns overwhelmingly positive reviews for clean, no-sugar kids’ vitamins that many parents say improve mood, sleep, bowel regularity, and immune resilience, while avoiding gummy residue on teeth. Reviews also flag drawbacks: some children dislike certain flavors or the chalky texture, glass bottles can shatter, and several users report a difficult cancellation process and high cost.

AI summary based on Thingtesting reviews

1,126 reviews and posts

  • My three preschool/toddler age children love the flavor of these vitamins, and this busy mama loves that they have no artificial “stuff” or sugar! The customer service is phenomenal-responding promptly to inquiries and VERY generous and flexible with solutions!

  • Best vitamins we have found so far, our kid loves them, and the costumer service is amazing. I give them 10 out of 10!!!

  • My son have been sick less since taking Hiya multivitamin. My son loves it and their customer service is the best.

  • My kids have been sick less since taking Hiya multivitamin and probiotic. I love that there is no added sugar.

    Received a free product from Hiya
  • The product is great. Kiddos took a day or two to adjust but once they did they look forward to having it. Also helps that the customer service is the best I have ever experienced.

  • Our family loves hiya. My daughter likes the vitamins and their customer support is amazing. They go above and beyond!

    Received a free product from Hiya
  • My kids aged 6-13 struggled a little bit at first switching from gummy vitamins, but after a couple of weeks of Hiya, they don’t complain anymore! Customer service at Hiya is also amazing - they will send you your kiddos favorite flavor(s) only, customizing to your kids preference!

    Received a free product from Hiya
  • I was searching for a multivitamin for my kiddos that was low in sugar, they didn't have to take 4 of at one time, and was not a gummy. In this market that is hard to find. I am so happy I stumbled across Hiya. The transition from the gummy vitamin they were used to, to Hiya was interesting as they did not love the Hiya vitamin at first. They were used the the sugary, gummy vitamin they had been taking. But, after a few weeks it just became part of their night time routine and now they remind me to get them their vitamins. Overall I would highly recommended Hiya to any family with kiddos! Their customer service is also always so kind and helpful!

    Received a free product from Hiya
  • My son is very picky but likes the taste of Hiya vitamins! They come in several flavors but once you find your child’s favorite you can request refills with that flavor only! Hiya vitamins include the folate my son needs!

  • My kids love it and their customer service is top notch.

  • My son loves these vitamins, he is not a gummy fan so chewables were the way to go. He also didn't favor certain flavors so I was able to request only the colors he wanted. Great costumer service and super happy with our vitamins!!!

  • My son loves the taste as compared to previous vitamins. He really enjoyed decorating his bottle, too! He never complains about taking it. I also love knowing that the ALL the ingredients are good for him.

  • Customer service is amazing. My kid has been taking these vitamins for about two years now. I was so happy to find them as they are the healthiest ones I have found. Thank you for making a quality product and being willing to customize for my kids tastes.

  • My kids like them but she likes the green flavor the best. It is convenient to carry around when we travel. Very happy

  • Fabulous product. My kids love everything from the customizable container to the taste, and I love how it's helping to fill their nutritional gaps. I tried the daily vitamin and the nighttime vitamin and love them both. Also, customer service responds quickly and they are very kind.

  • My daughter has been taking the multi vitamin and the probiotic for almost a year now. She has thrived in the last year. She loves the pink ones and I was able to get just pink. She has celiac and the probiotic has done miracles for her poop routine. Highly recommend.

  • I have been looking for a multivitamin for my son to make up the difference in what he was not getting from his daily food intake. Hiya has been great!!! We have finished our first month and started our second. My son likes the green apple flavor the best…I let Hiya know that and now his next pack is ALL green apple!!! We will continue to choose a brand that puts the kids preferences first!!! Thank you Hiya!!

    First month 50% off
  • Love this product. Great taste. My daughter accepts with no problems and she loves her bright yellow bottle. It makes me feel better to give her a vitamin who’s main ingredient is NOT sugar.

  • My son (8) has been taking these for almost a year. It has really helped him stay healthy and when he gets sick it seems less severe. While he doesnt LOVE taking them he has gotten used to it and since he prefers one of the flavors they are able to customize my order to just send that flavor. I will definitely continue using these vitamins.

    Friends with Hiya
  • We've only been using them for 6 weeks now, so I don't feel confident in giving a full 5 stars yet. My sons are 7 and 10 and they have had a rough time switching over because of the taste, not filled with sugar! We found out we can choose the flavor they prefer and we are going to order those next time. I do believe that providing these vitamins to my boys will have a positive affect on thier overall health. The customer service has been really excellent with communication, I do really love that they are a Made in the USA brand, and I like the major effort on the subtainalbility of the products with the company.

    Received a free product from Hiya