Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, no‑sugar formulations
  • Customizable kid‑friendly flavors
  • Refillable glass bottle design
  • Responsive, accommodating support
  • Mixed flavor, chalky texture
  • Challenging subscription management
  • Occasional bedtime adverse reaction
  • Chewable vitamins cavity concern

Hiya impresses in reviews as an effective, kid‑approved vitamin and supplement brand that many parents say reduces illnesses, improves sleep and digestion, and avoids sugary gummies—though taste can polarize and subscriptions feel cumbersome to cancel. Reviews of Hiya praise clean, no‑sugar formulas, customizable flavors, and engaging refillable glass bottles, while noting occasional adverse reactions to the Bedtime pill, cavity concerns with chewables, high price perceptions, and website/subscription frustrations.

AI summary based on Thingtesting reviews

1,155 reviews and posts

  • We love Hiya vitamins. Having methylfolate is our #1 need (MTHFR gene mutation) and having No sugar, stevia nor any artificial sweeteners as well as No dyes are non-negotiables. Hiya meets these criteria and adds in delicious, natural flavors and colors that my kids love!

    Received a free product from Hiya
  • Absolutely love this company. Our daughter was being picky about some of the flavors and the customer service team was so helpful and offered to only send us the flavor she likes with our subscription. Highly recommend!!

  • Love these vitamins for my kiddos! Free of the gummy stuff that sticks to their teeth and cleaner ingredients! Both are very important to me! They also love the taste!

  • Love the ingredients and the packaging. Great customer service! A few of my kids like the taste better than others. Thankful for Hiya!

  • We absolutely love our Hiya vitamins and probiotics. My kids take them every single morning with no fuss, which is unusual for both of them (ages six and three). We almost canceled our subscription just because of the cost and the Hiya team worked out a plan with us got us to stick with them. I will absolutely be a Hiya user until my kids are grown! A++ for product and customer service! A HUGE bonus is my kids have not been sick since starting these vitamins two months ago, as they were sick to the months leading up to using them. We’ve dodged two flus after being in close contact, thanks to Hiya!

  • Hiya is family friendly in every way! My daughter loves both the probiotic and the multivitamin and it’s the best decision I made in keeping her healthy.

  • Great customer service! Our boys love these vitamins!

    Influencer for Hiya
  • We recently received our first multi vitamins. Our two daughters, ages 10 and 12 went absolutely crazy for the bottles that hold their vitamins! They loved decorating and making them their own. I love that the bottles are glass and refillable and look cute at our kitchen table. As far as the taste, both girls liked the mango flavor vitamins the best. They said the vitamins have a “dusty” texture and weren’t the best tasting, but they recognize how good they are for them so are ok taking them. I had to reach out to customer service and the responses I received were exceptional and exceeded my expectations. Thank you Hiya!

  • Great product. Good clean ingredients. Fills nutritional gaps. My daughter loves the taste and fun jar.

    Received a free product from Hiya
  • See a noticeable difference when my 4 year old takes them. Cool design your own bottles are fun. Price is ok but hiya works with me.

    Facebook half off
  • I love how my kids will take the vitamin without complaining. I am happy that it is not a gummy and they are getting the nutrients they need.

  • We love hiya vitamins. My kids remind me to give them their vitamins daily. Recently they started asking for the berry flavor so I reached out to hiya support to see if they could send only that flavor. Not only did they accommodate the change, they responded super fast. They also suggested the multivitamin sticks for one of my daughters that didn’t care for the regular vitamin. Now I don’t have to worry about her not getting her daily vitamin. Costumer service is big for me and they are awesome.

  • My toddler loves her probiotic! She takes it happily every morning. She started showing a preference for the pink so I emailed in to see if I could get the pink ones only and they happily switched my order to get the Berry pink.

    Received a free product from Hiya
  • First, my child HATES VITAMINS, I’ve tried liquid, powder, capsules .. everything and she HATES them all!!! She’s on the spectrum so she HAS to have supplemental minerals & vitamins! Second, she actually takes these genially likes them! Third, customer service set up my vitamins so a specific specialty order just for her!!?!? WHAT?? I know I couldn’t believe it either!!! These aren’t inexpensive but then again I’m not buying sugar gummies so it’s expected! Thank you!!! 🙏 I really appreciate the help!! Sharon

  • Although it took my kids some time to adjust from essentially eating candy as a vitamin to Hiya, I feel better knowing these are better ingredients I am giving them. However I am looking into a more economical version of something similar as I do think it is expensive. genius idea to let kids decorate their bottle.

  • I've had a subscription for the Hiya daily multivitamin for my granddaughter for about a year now and am very pleased. My granddaughter is 3 now and still likes them and takes them with no fuss. We recently added the nighttime vitamin and she enjoys getting them as well. The Hiya company is great, I have received fantastic customer service and the product is top notch, we will continue to use it.

    Received a free product from Hiya
  • I have had a great experience and customer service is amazing!! Im only giving 4 starts because of the flavor. My kids don't like all the flavors but i was able to contact customer support and ask to get all a specific color and they did! I cant wait to get the 3 box with only red vitamins! I love the ease of changing delivery date as well because sometimes it can get a bit expensive. I feel my kids are sleeping better and also more active during the day. I got the multivitamin and the probiotics for them. Overall i love them and will continue to buy these for them!

    Regular customer.
  • My son loves HIYA. The night time vitamin magically seems to be giving us an extra 30 minutes of sleep in the morning… probiotics keep the tum happy. All go down without a fuss. Customer service is also very quick to respond and helpful

    Friends with Hiya
  • Ever since the pandemic, my kids have struggled with constant sickness due to a lack of germ exposure at the height of the pandemic. They started taking Hiya’s multivitamin about 1-1.5 years ago and the probiotic several months ago, and I see a huge decrease in illness and tummy issues. They take them without complaint so we will keep it up in hopes it continues to benefit their immune systems. As an added bonus, Hiya customer service is top notch.

  • My kid loves the multivitamin. She wishes she could eat more than one a day!

    Received a free product from Hiya