Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean, no‑sugar formulations
  • Customizable kid‑friendly flavors
  • Refillable glass bottle design
  • Responsive, accommodating support
  • Mixed flavor, chalky texture
  • Challenging subscription management
  • Occasional bedtime adverse reaction
  • Chewable vitamins cavity concern

Hiya impresses in reviews as an effective, kid‑approved vitamin and supplement brand that many parents say reduces illnesses, improves sleep and digestion, and avoids sugary gummies—though taste can polarize and subscriptions feel cumbersome to cancel. Reviews of Hiya praise clean, no‑sugar formulas, customizable flavors, and engaging refillable glass bottles, while noting occasional adverse reactions to the Bedtime pill, cavity concerns with chewables, high price perceptions, and website/subscription frustrations.

AI summary based on Thingtesting reviews

1,155 reviews and posts

  • We've been on Hiya regular vitamins for several months and now that it's in our nightly routine I've decided to add the Probiotic to our subscription. I'm so excited to see how we'll this benefits my son and he's excited about finding a new favorite flavor to take every night. We also really enjoyed the Mixed Berry Booster sticks. Directly on the tongue I figured would be difficult but it tasted like an old school pixie stick without all the sugar!! He loved it! So far everything with Hiya is a win!!

  • Really appreciate the clean ingredients!! My son loves these vitamins.

    Influencer for Hiya
  • Best vitamins ever. Not only are they the best vitamin out there as far as nutrients go, but they also have no sugar and still taste great! My kids love them.

  • My 2yo son loves the vitamins in theory, but he often begs to "hold them" and try to let them melt in his hand rather than chew them. We got 4 different vitamins (multi, iron, probiotic and good night blend). All seem to be good except I suspect the last one might have an opposite effect somehow... So, I'm happy with the products overall but don't appreciate how hard they make it to cancel your subscription. You can't do it by yourself. You have to send multiple emails to confirm this choice.

    Received a free product from Hiya
  • This company has been so nice to work with. My daughter has color “preferences”. She started requesting only the yellow vitamins because her favorite color was yellow. Hiya offered to customize our subscription so all of our vitamins could be yellow. A couple of months later, she decides her favorite color was pink and wants pink vitamins…😅. They are now going to send me pink vitamins to appease her.

  • I love these and my kids love them even more. It's great because they are not gummies and have all the clean ingredients. The Kids also love the bottles so they get excited to take their vitamins every day when I pull them out.

  • Great customer support. My kids love the vitamins and I feel good that they are having more pure vitamins than the gummies from the store.

    Received a free product from Hiya
  • These vitamins are next level! Bedtime essentials helps my son wind down and sleep through the night. And no weird ingredients. Definitely recommend!

  • Amazing product and they recently added ability to customize by flavor so I’m an even bigger fan.

    Received a free product from Hiya
  • My kids love the taste and ask for more vitamins every day!

  • We love Hiya vitamins and probiotics. Love that they have no sugar added, no gummies, and contain all the nutrients the kids need. My kids, 6 and 3, ask for them every morning. Thank you Hiya!

  • So far we love Hita vitamins! I love the environmentally friendly reusable jar and that the vitamins themselves aren’t sticky, sugary gummies. May daughter has a hard time falling asleep at night sometimes and the nighttime vitamins have helped a lot. I appreciate that they help my daughter relax at night without using melatonin to help her fall asleep. They are also so easy to work with at Hiya! The ordering and subscription processes is very smooth. Also, when I had a question about my order I got a response to my email and a resolution to my inquiry in less than a day. Highly recommended Hiya.

  • Hiya tablet is no added sugar and my kid loves the taste! He is excited after dinner which he takes it every day.

    50% first order
  • Our children love these vitamins. They are tasty and full of goodness. They also loved the bottle and the stickers to be able to customize their own. The customer service is also fantastic! Thank you hiya!

  • Hiya team was very responsive in helping us find the right flavor vitamin for our daughter. After some trials, we are customizing our future orders to Strawberry and Tropical. Love the packaging and stickers. They are on the expensive side, but packed full of goodness for our picky daughter.

  • Hiya is the best and their customer service is superb! I’ve been a customer for almost a year now and I have no complaints. The subscription is so easy to manage too!

  • We were initially concerned about the hard, chewable nature of their Iron+ supplement, but both my four year old and two year old have been able to eat them and like the taste. Both our kids are picky eaters and have both tested on the cusp of low iron levels in the past, so we are hopeful these will help improve their iron levels while avoiding the unnecessary ingredients found in lots of other supplements. We have not tried any of Hiya's other products. We also posed a question to their customer service department and were very pleased with the help we received.

    50% off first order
  • I recently had an outstanding experience with Hiya! Their customer support team was incredibly quick, polite, and patient throughout my subscription journey. Initially, my son had trouble getting used to the variety of flavors, but Hiya went above and beyond to help. They offered to customize our future shipments to include only the strawberry flavor that my son loves. Their dedication to customer satisfaction and their willingness to accommodate our needs have truly impressed me. I highly recommend Hiya for anyone looking for high-quality, kid-friendly vitamins with exceptional customer service!

  • Kids have been taking them for about a week. So far, so good. They actually ask to take vitamins since we started using these. Good way to make sure they are getting the proper nutrients as I have one very picky eater. Hoping they help with immune system when school starts back up. Price point is a little high. I understand, you get what you pay for and this seems like a high quality product. But when you have three young kids, $75 a month seems a little above what I would be willing to pay consistently. One kid, it would be an easy call.

  • My 4 year old daughter has had a lot of stomach issues and mood swings in the last two years. I have tried everything. We are 15 or so days into both the multivitamin and the Nighttime supplement and I see a major improvement in both. I had a beautiful experience with customer service as well. Let’s just say this company is not all about the money and is really dedicated to helping the children. I respect and appreciate them so much. Thank you Hiya! You guys are amazing!!