Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • We’ve really enjoyed Hiya vitamins. We’ve tried so many kids vitamins and this one makes me feel much better about their teeth given it’s not a gummy. Besides that, we noticed a major difference in the spring with our kids immune systems. Plus, they like the taste!

  • My kids love their personalized bottle and the customer service is top notch! No AI bots here, just real people wanting to ensure a great experience!

  • My children have used the Multivitamin and Probiotic. Some of my children think they are too sweet but others LOVE them. I love that the products are made without artificial ingredients or sugar. I was grateful for the Probiotic product when my children had to use antibiotics. Hiya customer service is quick, helpful, and friendly.

  • My two girls absolutely love their multivitamins. Every morning it's an eager rush to get their 'vite ee um!'

  • My kids love these vitamins and probiotics. The customer support I experienced was exceptional as they responded within minutes and accommodated my requests.

  • Overall the best product out there. My son was really picky with eating and turned out there was a vitamin deficiency that hiya helped us overcome. Looking forward to trying out their newest iron supplement

    Received a free product from Hiya
  • Great product and great customer service. Always quick to respond to emails when needing assistance. My son enjoys the flavor of these vitamins.

  • “ we've tried two of the competitor vitamin brands and our son loves his crunchy vitamins best and I love that he only has to take one a day. Plus the sustainability factor of glass jars is a wonderful “

    Friends with Hiya
  • My son loves taking Hiya vitamins! He look forward to take it at night and enjoys picking out color for the night. He prefers green than red or yellow but he likes all three flavors.

  • Love the clean ingredients and they have the most unbelievably awesome customer service that is always quick and happy to help in any way they can!!

  • We have really enjoyed the product so far! Due to budget changes we wanted to cancel the subscription but the Hiya team worked quickly to find a solution that would work for us. We’re grateful to be able to continue to give this product to our kids.

    Influencer for Hiya
  • My kids love these vitamins. They taste good and provide energy and I been using them for like almost 2 years now. They are great

  • This is an amazing product. I started giving my 2 year old the multivitamin and bedtime essentials. Within 2 weeks my toddler started sleeping well and throughout the night. He is excited when I give him his daily vitamin during lunch and nighttime vitamin before bedtime. Even when I forget, he asks for one. I gave HIYA a 4 star, only because of the price. That’s all. I wish it was affordable so more families could try this product (especially with multiple kids) it adds up. Again, I am happy they provide a discount and offer support, fast response as well. It’s a great product!

  • My child loves his vitamins, he currently takes bedtime and multivitamins. I recently had an issue with a subscription and the company solved the problem right away with a simple email to them. ❤️ this company!

  • The multivitamin pack came with cool jars for my two children. They enjoyed personalizing them with the stickers provided. At first, they would be excited to eat their vitamin each morning but after a little while my daughter stopped enjoying all the flavors and it became difficult to have her take her vitamins. After the last refill came in, I saw on a small card that came with it that we can personalize the flavors. Emailing customer service was super simple and fast. The specialized flavors should be coming in the next batch and will make filling in the gaps of their nutrition so much easier.

  • My son was excited to decorate his bottle and try a new flavor everyday! He loved it for a couple of months But now is saying he wants to try different flavors. We are going to try the cherry and see if one flavor is more consistent! Their customer service is great and quick!

    Received a free product from Hiya
  • This company and product are amazing! I love that the multivitamins are clean ingredients and that each kid is able to have their own container that they can decorate. It's so convenient that there are three different flavors to enjoy. My kids look forward to their vitamin every day now! And bonus: communication with Hiya is so easy and always helpful. I managed to mess up my initial order, but Hiya resolved the issue in less than a day with no effort on my end. And when I requested only one flavor for future subscriptions for my picky child? That was no problem either! Highly recommend!

  • There are so many things I love about Hiya! The vitamins are the only ones my kids will consistently take (and I can request the flavors they actually like!) and they work! My kids have not been healthier! They also work so well with parents and their communication is amazing. I am so thankful for Hiya vitamins!

    Received a free product from Hiya
  • My toddler looks forward to taking this and it has a noticeable positive impact on her GI

    Received a free product from Hiya
  • I love the ingredients in Hiya, and my fairly picky son will take them. Hiya also allowed us to customize what flavor of vitamins we get which has helped.

    Received a free product from Hiya