Hiya reviews and discussion

4.8

97% of reviewers would recommend to a friend

Reviews mention

  • Sugar-free, clean formulations
  • Teeth-friendly, non-gummy format
  • Customizable, kid-approved flavors
  • Elegant, eco-minded glass packaging
  • Occasional chalky tablet texture
  • Divisive flavor intensity
  • Breakable glass vitamin bottles
  • Subscription cancellation frustrations

Hiya earns overwhelmingly positive reviews for clean, no-sugar kids’ vitamins that many parents say improve mood, sleep, bowel regularity, and immune resilience, while avoiding gummy residue on teeth. Reviews also flag drawbacks: some children dislike certain flavors or the chalky texture, glass bottles can shatter, and several users report a difficult cancellation process and high cost.

AI summary based on Thingtesting reviews

1,126 reviews and posts

  • Customer service is absolutely top notch! I really enjoy that these vitamins aren't full of sugar and other unnecessary ingredients.

  • We love the daily probiotics! The only qualm is that my 3 year old daughter wishes they were all pink hah it’s been helpful for daily support especially during cold season or if she’s otherwise backed up. We know how viral gut health is! She loves the taste and has never said no to these like she has said no to some multi gummies that didn’t taste great. These pass the taste test though! We love the sustainable packaging and refill option. We also love how flexible and fast customer support is. We’re always traveling and they adjust our mailing address all the time via email with quick responses.

  • New to Hiya about one and half months in . So far my kids like the product and the customer service has been great and has made it easy to make adjustments to our order by customizing what flavors we receive in our probiotic subscription

  • My children love these vitamins. They also loved customizing their bottles. I was impressed that in the first refill order, there was a card that said we could contact the company if we wanted to customize flavors which both my children chose to do. The automatic monthly refills are also very convenient. I did a lot of research on vitamins to find this company and consistently read these are worth the money.

  • I like that they offer different flavors. Their customer service is excellent. I also like how each child has their own vitamin bottle they can decorate and take pride in.

  • I have been with Hiya for several months now and I’m extremely satisfied with this wonderful company who cares about the children, also their parents! I can say that because their customer service is outstanding. I love that you can customize flavors also as my son is a little picky and only requests the green ones! I love the ingredients and the transparency in this company! I will continue to use Hiya for as long as I can for my son! Highly recommended!

  • I love the hiya product, the exceptional customer service and the on time delivery of this product as well. It's packaged great, my daughter enjoys them and it's helping her thrive. Thank you for being efficient and providing a great customer experience! My daughter loved the stickers to decorate her bottles too:)

  • We love these vitamins for our kids! I had been searching for a while for a vitamin without all the yucky junk that is traditionally in kids vitamins from dyes, gelatins, etc. Hiya has been great for us and when I reached out due to one of my kiddos having an issue with a few of the flavors, they gladly redid my subscription to have only one flavor! Their customer service is great and they are over all a great brand! They love decorating their jars with the stickers, and the glass jar they send you is great quality. My only complaint is the price, but like with everything else, you pay for quality!

  • I got these for my kids after their dentist mentioned the damage that years of gummy vitamins had been doing to their teeth. The kids loved putting stickers on the bottles but it took them a bit to get used to the texture/flavors. I reached out to the company and very quickly got a response offering to only send their favorite flavors next time! Now we’re all happy and their teeth are good!

  • Hiya vitamins and supplements were just what I was looking for in a vitamin for my son. I was tired of giving him vitamins coated in sugar. Hiya vitamins are so much better for him and provide him the nutrients he needs without any added chemicals or sugar. Furthermore, Hiya refills his vitamins with only his favorite flavors! My son also takes the Hiya daily probiotic. Since adding a daily probiotic, we have seen an improvement in his overall gut health. I highly recommend Hiya!

    Received a free product from Hiya
  • We love hiya! My kid is such a picky eater, so to know there’s a multivitamin out there for him that isn’t full of dyes or artificial flavorings puts my mind at ease! While I’ve never tasted them myself, I’ve smelled them and they smell wonderful, so I could imagine they taste just the same! I hope they never change anything about their vitamins!

  • A fabulous product and company with the best customer service I've seen in ages! And my daughter LOVES it!

  • I wanted a clean, non-gummy vitamin for my kids so i gave these a try after researching. Fortunately, my kids love them! Customer service has been great when I have had questions about my shipments and making changes.

  • I’m a huge fan of this brand and the customer service they’ve provided me! The vitamin ingredients are wonderful yet my daughter preferred only a couple colors of the vitamins. I addressed this with them and they were so quick to respond that they can actually just give me those colors in our orders from now on. They were very, very responsive! I’ve never had a brand be that helpful honestly.

  • My kids don't fight me to take their daily medicine anymore. They taste great and the ingredients list is top notch! Customer service is awesome as well.

  • I’ve had a very good experience with this brand. To start off my kids really look forward to having them each day. I had also reached out to them about pricing and we were able to come up with a reasonable monthly payment for us. One of the best customer services out there if not the best. Also I just adore the packaging and how eco friendly it is. We always look forward to our refills and my kids enjoyed decorating their bottles and customizing it to their preference. Awesome brand overall and we’ll be sticking with them.

  • I really do love these vitamins for my kids. All of the good vitamins they need and none of the gummy sugar and junk. My only wish is that I could purchase them as needed instead of committing to a subscription online. You can manage your subscription easily online and cancel at any time, however you have to email them to cancel your subscription. The customer service has been amazing and they are quick to reply to email, replying within a few hours. The price is higher than the vitamins in store, but I guess you get what you pay for.

  • The best non gummy vitamins out there. My kids LOVE the green multivitamin flavor!

    None.
  • My kids look forward to taking their vitamins every day! They think it tastes like sweet tart candies. I love knowing that I’m giving them something natural that helps them stay healthy, without all the added sugar that’s found in other brands of vitamins.

  • We've been using Hiya for my child for over three years now. It's the only multi-vitamin that we give our child, and she absolutely loves the " green apple" flavor in particular. Hiya is such a great option for both parents and kids alike, who are looking for something natural without all the artificial ingredients and those pockets of sugar found in other vitamins on the market.

    Customer