Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Refillable glass packaging
  • Responsive, accommodating support
  • Occasional chalky tablet texture
  • Flavor sensitivity in children
  • Potential dental concerns chewables
  • Nighttime formula sensitivity reports

Hiya earns strong reviews as an effective, kid‑approved multivitamin and probiotic brand with clean ingredients, no added sugar, and fun, customizable glass bottles that make daily use effortless; many parents report fewer illnesses, better sleep with Bedtime Essentials, improved digestion, and easier mornings. Reviews also flag weaknesses: some children dislike certain flavors or chalky texture, a few adverse reactions to the nighttime formula, concerns about subscription management and high cost, and occasional worries about dental effects from chewables.

AI summary based on Thingtesting reviews

1,153 reviews and posts

  • So far I have been very happy with Hiya. The automatic subscription is convenient for busy parents and my kids don’t run out of vitamins. When I needed support, a representative was always quick to respond and helpful.

  • Wow! These vitamins have been a game changer with my kids. Such a great quality vitamin for them! The taste is good and my kids want to take them! They are picky at times and knowing the have hiya on board daily really helps my brain!

    Received a free product from Hiya
  • My kids eat them with no complaints. The company is great w communication.

  • My son really enjoys the taste of these vitamins. I think we’ve been using them for over a year now, and we’ve never had any issues with the packaging or shipping. I also really like that they have clean ingredients. Overall, we’re very happy with this product and will continue using it!

  • As a parent, we like Hiya multivitamin because it’s not a sugary gummy yet something my child enjoys and will eat daily. It’s also easy to get a hold of their customer service to pause the subscription.

  • My children love the flavors. They ask for their vitamin everyday. The service is top notch also!

  • I really appreciate the customer support and how quickly they respond and helpful they are. My son did not like the multi flavor. He only liked one of the flavor options and they were able to swap out his subscriptions that he only gets the one flavor that he likes. I appreciate that that’s an option.

  • My kids link forward to eating these every morning!

  • We love this hiya vitamins. Our daughter loves the containers and had a blast decorating them with the stickers they include. She loves the way they taste and reminds me at night if I have forgotten to give them to her! I feel good knowing I’m giving her vitamins that are good for her and not full of junk, sugar and a ton of additives and dyes!

  • We’ve been using Hiyas probiotics for a few years now and our kids rarely get sick. They’re also very picky with the taste of vitamins and they love these!

  • It has been a great experience with all the products that I have purchased. I definitely see the change in the nutrition and I appreciate the healthier options that are available. My kids look forward to their vitamin and their iron along with the chocolate powder. It has been a great choice to change towards Hiya products.

  • This daily green and super food chocolate powder has been a major improvement in my kids nutrition. I have a 4 year old and a 2 year old and they both enjoy it daily. It definitely shows that is a great product with great ingredients and I love that for my kids. I also enjoy the stickers and containers which was very engaging for the kids to decorate.

  • Hiya is truly a family brand that wants health over wealth! This is the only vitamin on the market that I feel is safe to give my daughter on a daily basis. My family and I fell on a financial hard ship and the Hiya team was able to work with us to continue to keep the subscription going! The customer service team was quick to respond and very detailed in their responses. You can feel the human element with this team and I didn’t feel brushed off when attempting to cancel. I appreciate Hiya for going the extra mile to ensure my daughter gets the supplements she needs to continue her healthy development. Hiya thank you a million times over! You have earned a life long customer.

  • I have been giving my daughter these vitamins since she was 3 years old and she is soon to be 5 and she LOVES taking them. My son has started recently taking them and he is a pickier eater, but he always looks forward to take his vitamins. I have tried them myself and they gave an amazing taste! I love that the refills come in a pouch with stickers/games each time.

  • Kid loves them. Always reminds me at bedtime for her vitamin.

  • Customer service was a big help. I almost cancelled our subscription due to my kiddo not liking the multi-variety flavors, and they were able to offer an alternative of a single flavor instead. Which was great because my kiddo only liked the one flavor in the multi-flavor pack. Big help and appreciated!

  • I bought these for my kids to find an alternative to melatonin. The kids love them. I recently could not find something on the website and was amazed at the customer service. They were quick and curtious.

  • My kids LOVE this vitamin! They can be picky eaters sometimes, and I feel great that they are getting their nutrients even when they have picky days.

  • I've been impressed with Hiya as a brand and my daughter loves the taste of their vitamins.

  • My daughter balks at some other vitamins and medicines, but she loves the taste of her HIYA Bedtime Essentials.