Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Clean ingredient formulations
  • Kid‑approved flavors and textures
  • Melatonin‑free sleep support
  • Refillable, eco‑friendly packaging
  • Occasional chalky tablet texture
  • Inconsistent flavor enjoyment
  • Standard multi lacks iron
  • Subscription management frustrations

Hiya earns largely positive reviews as a kids’ supplement brand that works—parents report better sleep with Bedtime Essentials, improved regularity with the Probiotic, and fewer illnesses, while children eagerly take the chewable multivitamins and “chocolate milk” Daily Greens. Reviews also flag drawbacks: a chalky/sour taste for some flavors, occasional lack of iron in the multi, and frustration with subscriptions and cancellations.

AI summary based on Thingtesting reviews

1,223 reviews and posts

  • Such an amazing product! My son is so picky and he takes these without a problem! I would definitely recommend!!

  • Such an amazing product! My son is so picky and he takes these without a problem! I would definitely recommend!!

  • My kids eat them with no complaints. The company is great w communication.

  • Great customer service! The Hiya team was responsive, helpful, and made me feel valued as a customer. My kids have really enjoyed these vitamins so I was happy that the team assisted me in continuing my subscription.

  • Customer service has been very helpful making sure our purchase is right for us! We have multiple children and have various needs, which the products seem to be able to attend to.

  • All of my children have enjoyed the flavor, the creative packaging to make their glass bottle of vitamins unique, and I feel confident they are getting the vitamins necessary for their health without the added sugars and dyes. When we need to change anything they are super responsive. Very happy customers and thankful to have found them.

  • We have been using the multi vitamins for a month now. My kids like them more than the First Day gummies we had been using prior. I think it might be too soon to tell any difference but they haven’t been sick yet even with the start of school so that’s a bonus!

  • My kids absolutely love them. Especially my three-year-old who sleeps way better when he’s taking his vitamins. They have probably been taking them for three years on and off, and we can definitely tell a difference.

  • My 5 year old loves the vitamins! It fuels his body with the essentials he needs to grow and we’re happy with the vitamins. Hiya’s customer service is phenomenal! They are responsive, quick and understanding. The best customer service I’ve had with any company! I trust them to provide quality vitamins and they are honest with their customers. They value parents feedback and they provide exceptional service overall!

  • When my kid turned four we switched from toddler gummy vitamins to hiya because I didn't want him on gummies anymore. He loved one of the four flavors but would fight me on the others. I thought I was going to have to cancel but after reaching out to customer support I found out that they have the option to let you pick specific flavors and were able to change us over to receive only the one flavor that he likes. I've never known a company to be able to customize that way and am so happy that we get to stay with the vitamins I want him to have. The customer support was super friendly and helpful and it was just an amazing experience.

  • Hiya has been a wonderful brand for my son! I have spent time researching top quality supplement brands and have been pleased with everything Hiya has to offer. It’s a plus that my son looks forward to his vitamins each day!

  • These supplements have been great in keeping my son’s iron levels where they need to be! It’s a benefit that he looks forward to taking them each day. Very grateful for a top quality product we can trust.

  • My son absolutely loves this stuff. We’re on year two of using almost daily and he makes it himself now. Customer service and the website are reliable and easy to navigate!

  • My kids have taken this for months now and they love the flavor! It gives my mama heart peace of mind knowing they’re getting a high quality multi vitamin. Also, Hiya support team is amazing and super helpful!

  • My daughter has been using Hiya daily multivitamin for the last 5 years. She has grown to love the taste of just one certain color, so for the last 3 years, Hiya has allowed us to just order that one flavor. I was looking for a vitamin that had ALL of the essential vitamins & minerals that were crucial for kids. After extensive research, there was really only ONE brand that had everything, and it's Hiya. Since starting taking her vitamins, she really has never gotten sick (knock on wood). The occasional stomach bug, and a sniffle here and there. But every time she is "under the weather", it passes VERY QUICK. I honestly attribute it to having a good regiment of vitamins in her. She also eats well and is active in sports, but that alone is only part of it. I truly think these vitamins are very high quality, and 100% worth paying the ~$1/day price. Their customer service is also TOP NOTCH! Anytime I have emailed them, they are responsive within HOURS. With the subscription, and occasionally missing a day here and there, we sometimes get ahead by a month, especially over the course of 5 years. I think 3 times I have emailed asking to push my next order back by 2-3 weeks. They do it no questions asked and just shift my whole subscription accordingly. They also gave us our subscription as all one preferred flavor, with no hassle whatsoever. Even without the great customer service I would still be an avid fan of these vitamins. But having them actually care about their customers makes it even that much better. Don't go with those cheap, sugar-filled, vitamins from the store. Invest in your child's health and give them a quality product. You won't regret it.

  • My toddler daughter loves these and loves being able to decorate the bottle with stickers! The only negative is the cost. I wish it was a bit cheaper, but I really like the quality and knowing that my toddler is getting what she needs! Would recommend to others!

  • I love the ingredients and that it’s not a gummy vitamin and surprisingly my super super picky 6 year old loves them and often asks for more than 1 😅

  • Customer service is great and my son is obsessed with the vitamins! He can’t wait to have his each morning.

  • Both our 2 and 10 year old love these! Easy for the little one to chew and they both enjoy these flavor! We love that they’re not “gummies” loaded with sugar and dyes. Customer service has been great as well! The reusable bottles are a win!