Hiya reviews and discussion

4.9

97% of reviewers would recommend to a friend

Reviews mention

  • Sugar-free, clean formulations
  • Kid-pleasing, customizable flavors
  • Refillable, eco-minded glass bottles
  • Notable immune-support feedback
  • Occasionally chalky tablet texture
  • Mixed flavor satisfaction reports
  • Breakable glass vitamin bottles
  • Subscription rigidity frustrations

Hiya earns strong reviews as an effective, kid-approved alternative to sugary gummies—parents report fewer illnesses, improved digestion and regularity, better sleep, and easier daily compliance thanks to tasty chewables and playful, customizable glass bottles. Reviews also flag drawbacks: mixed flavor preferences, a chalky texture for some, fragile glass bottles, and frustrations with subscription changes or cancellations, alongside mentions of a high price.

AI summary based on Thingtesting reviews

1,169 reviews and posts

  • I’ve been really happy with the HIYA multivitamin for my 2 yo son. One of the best features is that it’s sugar-free, which is a huge plus for me. My son looks forward to taking his vitamin every morning—he loves opening the container and picking out his color of the day. I think the variety in colors was a great touch to make it more engaging for kids. I'm also excited to try their probiotic and greens drink soon since getting all the right nutrients can be tough. On top of that, their customer service has been outstanding. I had a request to revise my subscription, and they got back to me in less than two hours with a personal response. Really impressed with how quickly they handled it. Overall, I’m really pleased with both the product and the company!

  • The switch from the sugary, gummy vitamins was a tough one for the kids, but necessary. They love their vitamins and I love the company!! They have gone out of their way to make us happy, including customizing our order so the kids only receive the flavors they like. Who does that?? We are a fan and very satisfied customers!!

  • My kids love hiya so far! We love the refillable container with customized stickers! My babies love it. Also great taste they never complain!

  • My kids love these vitamins! The taste and texture are similar to a sweet tart. It’s been one they have really enjoyed taking with good ingry! The customer service went above and beyond to help me as well!

  • I am so happy to have finally found a children’s multivitamin with no added sugar. I’m impressed with the customer service and response time as well, with any questions I’ve had! I feel my son is finally getting all the nutrients he needs!

  • My daughters love their multivitamins and look forward to it everyday.

  • Best vitamins we have tired! Best thing is no sugar coating!! Great customer service - my child didn’t like the multi flavors so they make sure she only gets the pink flavor in her refills!

  • We love hiya! My kids are healthy but these multivitamins truly take their health up another notch. My kids enjoy taking them which of course is a plus. The auto-ship is a lifesaver for busy families too. I’m telling you their customer service is THE BEST! I always get quick responses. A truly great company that cares about their customers.

  • My children 8 and 4, not only enjoy them we have seen far fewer illnesses since staring them! I like that it’s one and done for both kiddos, while being dye and sugar free!

    Received a free product from Hiya
  • Our pediatrician recommended Hiya and I am so glad he did! Not only do I feel better as a parent knowing the ingredients, but I see a difference in my child as well. Beyond that, the customer service is amazing and extremely responsive!

    Received a free product from Hiya
  • My son is on a strict keto diet, so Hiya seemed like the perfect option for us. Low carb, had all the essential vitamins, and a fair price. Unfortunately, they gave my son absolutely horrible cavities. Apparently, chewable vitamins like this can cause that and I had no idea. We cannot continue giving them to my son. He liked the flavor though. On to another alternative.

  • These are the perfect size for on the go and my picky eater loves the taste. Much needed with children in daycare!

  • Hiya Kids Multivitamin is an excellent choice for parents looking for a high-quality, all-natural option for their children. The chewable tablets are packed with essential vitamins and minerals that help support healthy growth and development. I love that they are free from artificial sweeteners and additives, making them a healthier option compared to many other brands. Plus, the eco-friendly refillable bottle is a thoughtful touch that encourages sustainability. My kids enjoy the taste, and I feel confident knowing they’re getting the nutrients they need. Highly recommend!

  • I purchase the bedtime essentials and my kids absolutely love these! They remind me to give them each there “bedtime vitamin” before bed. After much research these are the cleanest ingredients in the market and my kids love the taste!

  • I like the vitamins but intentionally removing the option to cancel subscriptions on the account website and forcing an email request is absolutely unacceptable. I spent $60 more then I wanted because of this feature. I'm willing to bet it's intentionally to delay cancelation and make more money.

  • My son loves the vitamins - I pack them in his lunchbox everyday and he thinks it’s a treat. I’m glad the ingredients are clean and he’s getting what he needs.

  • Excellent customer service. My kiddo only likes the green vitamins so they offered to send us refills with only the green ones for future orders.

  • Hiya is wonderful! Not only do my kids love it, this mama is happy to know they are getting the right vitamins in the best way possible. Customer service is always so helpful and responds to my questions very quickly. I highly recommend this brand to any family looking for a good vitamin.

  • AMAZING customer service. My daughter loves the night vitamin, but not a fan of the different flavors of the morning vitamin. Customer service was able to personalize the morning vitamin to my daughter's taste preference. I was so impressed.

  • Wonderful products. My kids love the “sleepy vitamins” as we call them in our house, and the immune sticks. Feels good knowing we’re not loading them with sugar or melatonin. Great customer service!

    Discounted