Hi! Human Improvement makes better-tasting protein powder made from a key simple ingredient - cricket protein.

Josh Campbell

Derek McCarty

Hi! Human Improvement

Health & Wellness

Supplements

Drink

The product will struggle in its taste and its ability to dissolve. The product when I tried had a slight chemical aftertaste from the artificial sweetener. Despite a lot of stirring, there were still some clusters that need a proper shaking water bottle as opposed to powder in water. 

Hi! Is filling the space of a non-meat protein powder and cricket has been identified as a strong contender. They're more environmentally sustainable, packed with protein, and doesn't carry any offensive taste! If you are looking for something alternative to a whey protein, I would recommend Hi! as opposed to other brands I've tried. 

Surprised to read that some people weren’t a big fan of the flavor— I personally loved the vanilla! I have a sensitive stomach and conventional whey proteins can cause me to gas/bloat/have other gnarly GI symptoms, but Hi! eliminates those. It’s made reaching my protein goals so much easier. It’s also got a great variety of complete protein sources, including cricket, which is ultra sustainable (and no, you can’t taste it). I love the product and have switched from all other whey or casein proteins!

Really love this protein - could be my favorite that I've tried and I've been through a lot! I don't feel bloated, and I have a very sensitive digestive system. The flavors are yummy and can go in nearly anything. 
The reason I give 4 stars instead of 5 is because of the inclusion of Stevia, I wish they'd try to make it either without or maybe with monk fruit. The other reason is that I love an unflavored protein like collagen, because it is just SO dang versatile! 

Possibly a tub vs. single pouches for environmental purposes!

Incredible taste, love the way it mixes/blends. Really inspired by the companies approach to wellness and sustainability with the use of cricket protein.

I'm really not trying to be rude, I love and support all CPG brands, but just want to point this out to the founders of Hi because sometimes it's hard to internally evaluate--if sales or growth aren't what you want them to be, this (formulation and taste of product) is definitely definitely what you should focus on improving

Taste (vanilla) - 0/5 - I hate to say it but it was the worst tasting protein powder I've ever tasted. I'm fine with cricked protein based products and have tried a bunch, but this just wasn't it. Chalky feeling in your mouth, grainy texture of liquid, powder smelled like throwup, mixed drink with water and it looked like throwup, could taste the bitter stevia, not much vanilla flavor at all. Just wasn't it. 

UI/Packaging 4/5 - Cute friendly, simple design, nice job there team

UX - 2/5 - packet was somewhat difficult to tear open, powder didn't pour out smooth. I'd consider using a different material for your film

Oh yes!!! U got to get it!! I love that taste good for a while I been tasting others that taste like u know what… I love that makes me better I have tried it for over two years now

About Hi! Human Improvement