hello unicorn sparkle toothpaste makes brushing a magical experience. The toothpaste works brilliantly to prevent cavities and helps to remineralize enamel. It tastes magical with a natural bubble gum flavor. The product is vegan, cruelty-free, and never tested on animals. It is also free of SLS sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten.