So this is YUMMY. My sister can't eat sugar, gluten, dairy or soy and I found this while looking for something sweet for her. Let me tell you, this stuff is really really good. It tastes just like Nutella but without the added sugar and dairy. Dip pretzels in this stuff if you want your mind blown.
Like the name says, it's gooey (actually almost slimy). I don't notice a weird texture at all when eating it, but sometimes it slides off a knife which is strange.