Good Good makes a range of naturally-sweetened, keto-friendly jams, snack bars, and more. 

GOOD GOOD is a fast growing brand of keto-friendly, naturally sweetened jams, syrups, snack bars, mixes, and more. Founded in Reykjavík, Iceland in 2015, we aspire to create a healthier and happier world where you can enjoy the sweet things in life without worrying about the health risks of added sugar.

Sustainable products

High quality

Worth the money 💸

Eco-friendly packaging

Good Good

I tried the strawberry jam and for being really low sugar I was impressed. It tastes like normal strawberry jam - maybe slightly less sweet but overall I did not notice a difference. The only difference for me was the consistency is a bit thinner than normal jam.

It is a little thinner/more watery than your typical jam. If it were thicker it would be a bit easier to spread evenly.

Really been missing PB&J sandwiches since I went low carb. Saw the strawberry jam in the store and had to try it. It tastes like the ingredients: strawberries. It’s a no sugar added jam. Just the berries. And I like it. I put it on a carb balance flour tortilla from Mission, with some good ole Skippy peanut butter, roll it up into a wrap, tastes like a regular PB&J sandwich with less than half the carbs.