Good Good makes a range of naturally-sweetened, keto-friendly jams, snack bars, and more. 

GOOD GOOD is a fast growing brand of keto-friendly, naturally sweetened jams, syrups, snack bars, mixes, and more. Founded in Reykjavík, Iceland in 2015, we aspire to create a healthier and happier world where you can enjoy the sweet things in life without worrying about the health risks of added sugar.

Good Good earns positive reviews for delivering flavorful, no-added-sugar jams that satisfy many shoppers seeking natural ingredients and diabetic-friendly options, though opinions split on whether it’s truly good due to inconsistent texture and flavor intensity. Reviews praise Concord Grape, Strawberry, Blueberry, and Blackberry for tasting close to regular jam, while critiques flag thin or watery consistency, occasional bland or overly sweet/artificial notes, seeds, and at least one miss (Orange Marmalade).

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