Generation Sport
Generation Sport makes performance-first sportswear designed by women.
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What is Generation Sport?
Generation Sport makes performance-first sportswear designed by women.
In their own words
Founded by an Olympian and designed by women, our performance-first sportswear is made to fit, flatter, and support powerful athletic builds. We know what makes us feel comfortable and confident, so we made gear to move with you at the top of your game. Look Good, Feel Good, Play Better
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Headquarters
Oakland, CA
Founded
April 2024Launched
March 2025Founders
Nina Ligon
Brand initiatives
1% of all sales donated to Bras for Girls to ensure no girl is left out of sport due to lack of a well-fitted sports bra.