Function of Beauty

Function of Beauty

Function of Beauty reviews and discussion

3.1

42% of reviewers would recommend to a friend

Reviews mention

  • Striking, instagrammable bottle design
  • Engaging, customizable quiz experience
  • Pleasant, long-lasting signature scents
  • Occasional effective detangling conditioner
  • Inconsistent, underwhelming formula performance
  • Overpowering, artificial fragrance options
  • Drying, low-slip curly conditioner
  • Residue buildup causing greasy roots

Function of Beauty earns polarized reviews: while customization, scents, and sleek packaging delight many, the formulas often perform like standard shampoos and can leave hair greasy, dry, or even shedding—so the brand is inconsistent rather than reliably good. Reviews also praise detangling conditioners and defined curls for some hair types, but cite overpowering/artificial fragrances, residue and build‑up, weak moisturization for textured hair, and faulty pumps or short straws as recurring drawbacks.

AI summary based on Thingtesting reviews

365 reviews and posts

  • I tried the shampoo and conditioner as sold in target- and it was fine. I can’t say it was better or worse that anything else I’ve tried- it made my hair feel average. For context- I’ve got thick, wavy hair.

    Feedback

    Formula is meh

  • I really loved function of beauty. My hair smelled amazing and felt amazing.

    Feedback

    Although I didnt use it for a long time. I truly felt like it achieved all of my goals. The packaging was also very cute.

  • I've been using Function of Beauty for almost 3 years and it completely brought my hair back to life. I've changed my formulas to match what my hair actually needs (especially during Winter vs. Summer), and now I wouldn't go back. I have dyed blonde hair and before I was using FoB it had what my hairdresser called "borderline irreversible" damage from a previous salon that my formula helped repair really well, to the point she asks me for my haircare routine. I know some people have had issues with the formulas but it's worked wonders for me and when I've had to use drugstore shampoos on vacations or work trips I've definitely noticed a difference in the ease of detangling with conditioners and how long my hair doesn't go greasy. Plus, the packaging is really pretty and the personalization is a nice touch. For reference, I have medium to long straight hair that I have dyed blonde in a salon for 7 years. I switched to the purple shampoo formula in the last year, and my current formula is for color protection, deep condition, oil control, reduce brassiness, and strengthen.

    Feedback

    The pumps don't hit the bottom of the product so you will need to fish for those last few drops, and it can be expensive if you buy every 1-2 months instead of the standard 3. With supply chain issues globally sometimes shipments can take longer but that is more a macro problem.

  • I think the packaging is super cute and the stuff smells really good I love the customization but I do feel like it made my hair a little greasy.

    Feedback

    And I would like if they offered a bigger bottle size so you wouldn’t have to buy it as often

  • I had a great experience using it, and I think the concept is fun. I got it as a gift and if I am honest I would probably not have bought it on my own (hence why my subscription ended after my refill). It is just pricey and I never found the products to be groundbreaking or worth the price. There are shampoos and conditioners that I prefer from the drugstore - for a fraction of the price.

    Feedback

    The price and making the whole concept less of a gimmick

  • It’s not a bad product, but I felt that products I found at my local shops were more effective for what I was looking for. I was looking for cleaning my hair of all builded up products and hydrating.

    Feedback

    I don’t know about formulas, so probably about improving how customers select their product for more benefits when using.

  • This product was something that caught my eye and wanted to try out. I have curly hair and finding products for my hair can be challenging and expensive. The shampoo and conditioner smell amazing and make my hair feel so soft. I grabbed some oils to add to both the shampoo and conditioner that help replenish my hair and the results have been noticeable. I love that there are different hair types offered with many different oils to add depending on what you’re looking for.

  • The custom skin serum has changed my skin in the best way. I’ve been using their shampoo and conditioner (with changing formulas) on and off for years to mixed success. I find the functionality of their website a little frustrating and I don’t like that you can’t order shampoo and conditioner separately (since I go through them at different rates). Still, the skincare is amazing.

    Feedback

    I think shampoo and conditioner should be available separately or in different sizes in the same order (8oz shampoo and 16 oz conditioner). Because of my hair type, I require way more conditioner than shampoo and I never finish them at the same pace. I know this was, for a very short period of time, available on the website but then it went away! Bring it back, please!

  • Smells ridiculously good. I like using their wavy conditioner.

    Feedback

    More affordable options.

  • Both times i ordered one of my products were broken

    Feedback

    Fix packing

  • I tried this custom shampoo and conditioner a few years ago and I was not a fan. It left my hair feeling dirty and it just didn’t work well with my hair. However, I got the peach scent and it smelt phenomenal.

  • It was really hard finding a combination that worked for my hair, Couldnt manage the oil while also handling my split ends, ended up just being too much money

  • Very average product and doesn't feel super personalized.

    Feedback

    Product quality and efficacy

  • I’ve used function of beauty for a little over a year and I’m a big fan of their products! I find that the customized formula does address my specific hair concerns, but truly I keep ordering it because the rose scent has become part of my signature. I don’t have to use much product when I’m washing with function, making the size of the bottles perfect for me!

    Feedback

    I think that for some the price might not be worth the product.

  • I've used Function of Beauty hair care for 4+ years now and I've loved it the entire time! I love that I can tweak my formula as my life, and therefore hair goals, change and shift. The products also always smell amazing! Full disclosure, I currently work at Function of Beauty, but the best part is that I was using their products (and a huge fan!) for 2 YEARS before I even landed this job! :)

    Works for Function of Beauty
  • One of my favorite hair care brands out there. I have used Function of Beauty shampoo for over two years now (even before my former employer, L Catterton, invested in the brand) and have no plans of churning as of yet :-)! Love, love the packaging and the branding. The product quality is also great - my hair is very long and tends to be very dry; my custom shampoo+conditioner+mask hydrates my hair without weighing it down. I also love the smell (have used the milkshake / lavender).

  • I've used FOB for a few years now and while I love the packaging, customization, and price point for the size, I feel that I need to move on and try something new. When I first started, I could tell a difference, but now it is not anything game changing or making a clear difference in the state of my hair.

    Feedback

    I don't like how many sponsorships they have and it seems like this product doesn't work for everyone.