I Am Pure is a double-sided cleansing bar, a dual miracle for your face. One side features charcoal, Dead Sea mud, and green clay to detoxify and exfoliate, restoring the skin's pH balance. Apricot seed offers natural exfoliation, aiding in the fight against breakouts. The other side contains coconut, almond oils, and shea butter to clean and moisturize with a soothing lavender and cedarwood scent.