Jackie Aina

Denis Asamoah

With ready-made audiences in place, more and more influencers are cutting out the middleman to launch brands all their own. And now they have more help to get started. 

What's next for the big business of influencer-founded brands?

Candles, incense and perfumes sold online can’t be sniffed until after purchase. So how do brands convince us to buy?

Smell you later: How do brands sell scents online?

This week, we’ve come across herbal subscription boxes, living vinegars, and a supplement brand that wants to coach its customers to better sleep.

Week 32, 2020: Brands spotted

Forvr Mood

Home Decor

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These candles smell great, love the funny names! They aren't the strongest scent, but are very nice!