I love everything about Formulate! Their formulation team is amazing, and the product is even better. I have curly hair that I bleach and color regularly. Formulate helps keep my hair healthy and my curls looking amazing.
I've been using Formulate for just over 2 years now and will never go back to store brand shampoo and conditioner. If I need a bit more moisture in the dry winter months they can adjust it, when the humid summer months roll around they increase my frizz control. I have never had such customization in a product!