51 Review

Formulate offers customized hair, scalp and skin care designed by your own personal chemist.

What is Thingtesting?

Thingtesting is an unbiased place to research and review internet-born brands — because honest reviews help us all shop better. Learn more.

Average rating from 1 user

Formulate Reviews

7 months ago

I love everything about Formulate! Their formulation team is amazing, and the product is even better. I have curly hair that I bleach and color regularly. Formulate helps keep my hair healthy and my curls looking amazing.


I've been using Formulate for just over 2 years now and will never go back to store brand shampoo and conditioner. If I need a bit more moisture in the dry winter months they can adjust it, when the humid summer months roll around they increase my frizz control. I have never had such customization in a product!

Lovely customer supportHigh qualityInnovative productWorth the money 💸Amazing websiteLove the brand's mission 💕Luxury
Useful review?