Formulate

2.6 • 11 Reviews

Formulate offers customized hair, scalp and skin care designed by your own personal chemist.

formulate.co
Shop
Formulate Reviews

2.6

Photos

Articles

Reviews and Posts

View all 11

  • 2y ago

    I met with a chemist who reviewed my Personal Hair quiz. I was informed that if I don't like my formula it can be adjusted until it's where I want it! They came in 2 8oz size bottles. The smell was a little bit strong for my liking but otherwise fresh. The texture on the shampoo and conditioner was paste like. There wasn't much of a lather but I was informed that my hair may be too oily and need a second wash. The results I received from this shampoo and conditioner after one wash was incredible. My curl pattern immediatly came back and my hair overall felt very hydrated!

    Feedback

    I think the smell was alittle too strong for me. I probably would have been satisfied with no fragrance.

  • 7mo ago

    I tried the trial, and even got a refill, but, honestly, the shampoo ended up more like water and half goes to waste, it really doesn't lather much, and it doesn't seem to touch the buildup or anything else even half so well as the other companies I discovered after - which I also wrote reviews for and recommend far more highly for the price range. As others commented, the scent is also quite strong, and, honestly, though I changed scent requests, I don't think the scent changed at all on my refill.

  • 2y ago

    This is the best custom haircare brand I have come across though they're certainly not perfect. The communication with the team is better and easier and seems to result in more genuinely visible improvements. I feel that they have been worth the money so far but will only continue buying them if I see continued improvement over the next 12 months.

  • 1y ago

    Left my hair waxy. I asked for a return and customer service offered a new formula. New formula was mildly better than the first, so I again asked for a refund. They told me I was no longer eligible for a refund because I accepted a new formula, but they could send a third formula at my expense. Less than impressed with the commitment to their product and customer service.

View all 11 reviews

Alternatives

What is Formulate?

Formulate offers customized hair, scalp and skin care designed by your own personal chemist.

In their own words

In the US alone there are 100 million people dealing with some form of scalp, skin, or hair condition that science has already solved. All that is needed to end this suffering is the right formulations and routines for each person. This is the reason Formulate exists. Our mission is to improve human health and reduce waste through individualized health and wellness products. What makes us unique is that we are a personal chemistry service tied together with real product customization and evolution. Unlike other "customized" brands, we build your formulas from the ground-up (inside the bottle) and do not use pre-made formulation bases. This manufacturing and service difference gives us the ability to not only build your formulas from a wider array of cutting-edge ingredients & scents, but also gives your personal chemist the power to monitor your scalp, skin, and hair health and adjust your formulas with each new shipment. Your chemistry team at Formulate will certainly deliver the healthiest products you have ever used.