Fluff
Fluff creates makeup products using natural and sustainable ingredients.
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Fluff Reviews
Experience
My review is based only on the lip oil compact and refill. The compact is truly a beautiful addition to your purse, as a tiny art object BUT the lip oil, whilst perfectly functional, is grainy. The texture is really not ideal for this type of product which is a shame. The purchasing “windows” are a very effective way to remind consumers to shop more consciously- you can’t just jump online and fill your cart just because you need your hit of retail therapy. I also enjoy receiving the newsletters and getting an insight into the founder Erika’s business decisions.
Feedback
As mentioned above, the texture of the lip oil is not great. In saying that, I remain very interested in supporting this business and trying their other offerings.

Experience
I enjoyed the products, the brand ethos & the values. They’re ground breaking for the industry standard they’re defying - though I’ve noticed more brands jumping on this train, Fluff is one of the pioneers. Their bronzer is quite nice, the colours compliment a variety of different skintones, however I see that they’ve expanded to cater for deeper skintones with really well-thought out colour choices. Their rose water mist + oils were also great experiences for me, worked to hydrate and calm my skin.
Feedback
I had trouble with using their soild lip oil (consistency was too oily, had too much slip and didn’t sit well) and milky cleanser (was too oily again, didn’t wash out easily - also struggled to remove makeup as it was advertised). They’re currently reducing their sales periods and only opening shop at short periods of time. I’d love to see new products develop but their recent hoodie collaboration seemed crazy overpriced — not so much for the quality and value, but I’m not sure if their main target audience of teen/young adult/20s-ish can afford a $200 hoodie to support their favourite brand.