In their own words

Flowe is a contemporary towel brand that seeks to make daily rituals and adventures more meaningful through beautiful, timeless essentials. Designed for your home and the outdoors, our towels are crafted from recycled waste and fashioned into a luxuriously soft fabric. Our signature Multi-Purpose Performance Towel is lightweight and compact enough for travel, yet durable and highly absorbent for daily use. With a sand-repellent and quick-dry surface, the towels are also ideal for beach trips. Meanwhile, its moisture-activated grip makes it suitable for yoga, pilates, or any active lifestyle.