Floof makes skin health and grooming products for dogs formulated by a veterinary dermatologist.

We’re here to tell you that better health for your dog starts with better skin and fur care—and safe, effective products you can trust. Floof's science-backed Gentle Essentials line was formulated by a veterinary dermatologist, leaving out all harsh chemicals while still being effective in cleaning, moisturizing, and soothing your dog's skin and fur. 

Michael Kim

Lovely customer support

High quality

Cool look & feel

Works really well

Eco-friendly packaging

Floof

lotion

soothing cream

Shampoo and Conditioner

Pet Accessories

Pets

I received Floof as a gift and have used the wipes and soothing cream so far. 

The wipes are a nice scent that are easy to grab when needing to quickly clean paws or give my dog's overall coat a quick refresh between grooms. 

Our dog LOVES to play catch / fetch with his beloved ball and runs VERY fast on the pavement / concrete pavers. Sometimes, he has such a tough time stopping himself that it roughs up his puppy pads. When we come inside from play time, I have been rubbing the soothing cream on his paws and it has been helping! Not something I would have ever purchased myself but now after some use, I would! 

It was ok! I love the packaging, but I wished there was a scent. 

Okay, so these are so fun! I felt like I was spoiling my pup with all the massaging. I definitely noticed that my dog's fur was extra soft after!

I agree with someone else that I wish it had a bit more lather. I felt like I had to use a lot to get my dog covered. I also wish there was a more potent scent. 

I do want to shout out their customer service! They were great with confirming my order and with preemptively addressing concerns about dented bottles. I'll definitely be back to try their other products! 

First of all, before the package even arrived, I got an email that some of the aluminum bottles had dents from shipping to which the company was replacing if needed. Mine came perfectly intact, and I understand aluminum bottles can be sensitive so I do not care if they come with “dimples” but very great customer service. The shampoo and conditioner smells fantastic and it did the job. My sisters dog loves to run in the dirt, plus we live at the beach so he’s constantly sandy and needing a bath. He felt super soft after, smelled really good, and was squeaky clean. 

The first interaction I had with the Floof team was a thoughtful, proactive email on possible shipping issues. They sent it before I had even received the package, so I really appreciate the forethought! 
(All I had were some teeny tiny ones and I honestly don't mind them at all)

The packaging itself is awesome - aluminum bottles and you can order pumpless refills (as pumps are not recyclable). It's also so pretty hanging out in the tub. 

While others have brought up the limited lather, I personally don't mind - I've also heard that lather is not a real indicator of cleansing power. It's nice that there's a two-step process, which makes sense as our own hair benefits most from the same two-step process as well. It's also amazing that it's formulated by a veterinary dermatologist - I've been growing more and more concerned with the pet products that I use for my dog, and I don't have to worry as much with Floof. The shampoo and conditioner have a very mild smell - some people may not like this, but I really really do. With other shampoos, my dog smells very different and sometimes overly perfumed. With Floof, my dog smells neutral and just like a cleaner version. (:

My dog's coat has also been staying clean for longer and is so so shiny. I simply can't recommend Floof enough!! Even without the Thingdrop discount, I would say it's also worth the price.

I'd love to see bigger sizes, as people with larger dogs have to use a lot. (:


Left my dogs fur soft and smooth. Smells great but wish it was a bit more potent. Love that the packaging  looks good in my bathroom.

My dogs coat has never been softer and they seem to itch less as well.   

I like it but am not sure I'd buy again for the price.

I really loved this shampoo/conditioner! I never used conditioner on my dog before, but found it super helpful when combing out his matted arms and gunk on his face. Even after just the shampoo I felt his coat was softer. He feels and looks amazing, and I can’t wait to use it next bath! 

I was really excited to try out this product for my little dog as I just ran out of her other shampoo, and I loved the idea of having a conditioner to pair one with which doesn't seem very common. She's a mini poodle/schnauzer and her fur is pretty thick and fluffy, so I love making sure it's as soft as it is clean come bath time. Like other's said, it's pretty mild on the lathering aspect, but it doesn't mean that a product is any worse. I didn't mind it as I found that the product itself worked well, and didn't irritate her skin. The packaging itself looks gorgeous and I often forget that it's for my dog and not me when I see it in my shower! 

The only critical feedback I'd provide is that I wish the pump dispersed more product. The shampoo came out much easier than the conditioner, and I found myself having to really work at trying to get enough out to cover a lot of area. Aside from this, I think it's a great option for doggy bath time.

We love Floof! I was planning on trying it out on my dog for her bath later this week, but had to use it sooner due to a poopy butt (the ultimate test lol). Floof shampoo got her clean efficiently and effectively, much faster than the shampoo we've used on her in the past. I have never used a dog conditioner before so don't have much to compare it too, but her coat looked great after her bath! I'm pretty sensitive to highly fragranced products, but the Floof products did not have a lingering scent that bothered me. I'd also like to add that Floof has AMAZING customer service! I had an issue with the delivery of my products and the responded to my question quickly and professionally and came up with a solution. I will definitely be continuing to use Floof products on my dogs and will be repurchasing in the future. 