First Day sells vitamins made from organic fruits and vegetables.

The vitamin industry is full of misinformation, literal “snake oil”, bad ingredients, and outdated science from more than 60 years ago. Enter First Day, a science-first wellness brand for modern families.

First Day took on a different approach, instead of giving you a multivitamin with a little bit of everything, they dug through tens of thousands of nutritional studies and found the key nutrients that most people aren’t getting from food. Next, they worked with top pediatricians and epidemiologists from Harvard and Yale to create First Day's science-back recipes.

After 2 years and 17 recipes, First Day finally has the goldilocks of gummy vitamins: everything you need and nothing you don’t. First Day's mission is to support families with good habits that make a healthy impact, so they can build a better future.

In its first 18 months, First Day donated over $1,000,000 of vitamins to Feed the Children to help during Covid-19.

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