Fancypants bakes cookies made with upcycled oat flour and real ingredients.

Fancypants is proudly a women-owned brand baking bite-sized crispy cookies with an elevated twist. Founded by Maura Duggan in 2004, Fancypants originally started as a decorative cookie company in Massachusetts and has evolved into a decadent crispy cookie brand. Inspired by the homemade cookies Maura made with her grandmother after school, Fancypants flavors are a range of classic, approachable, and innovative with a special fancy twist. 

Fancypants is dedicated to building a high-quality brand that is tackling sustainability one bite at a time. Fancypants is proud to be Upcycled Certified as they bake with upcycled oat flour made from dried and milled oat pulp left after making oat milk. Fancypants combines the oat flour with King Arthur Baking Co.'s flour to make its proprietary flour blend along with real butter, sugar, eggs — no artificial or junk-y ingredients in its crispy cookies! The brand is non-GMO verified, kosher-dairy certified and made in their own completely nut-free manufacturing facility (specifically free from peanuts, tree nuts, and sesame). With a commitment to being zero-waste, Fancypants turns any cookies that get broken during the process of its production cycle into renewable energy via its partnership with Farm Powered. This food waste is converted into carbon-negative renewable natural gas to cleanly power farms in Massachusetts. Fancypants is also proud to be fully recyclable with its packaging via its partnership with How2Recycle.  

You can spot Fancypants' resealable bags with its signature classic red coloring and cheeky peacock mascot in cookie aisles across the country. 

Maura Duggan

Food

Fancypants earns positive reviews for delivering crisp, buttery, bite‑size cookies with clean, pantry‑style ingredients and standout flavors like Chocolate Chip, Salted Caramel, S’mores, Mint Chocolate Chip, and Oatmeal Raisin. Reviews also flag drawbacks: the uniformly crunchy texture disappoints soft‑cookie seekers, portions skew small and addictive, and a faint protein note appears in one flavor.

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