Eva NYC's Tone It Down Blonde Shampoo banishes brassiness. Powered by wild cherry bark and ultra-violet pigments, the shampoo gently cleanses while delivering salon-fresh results. Blonde hair transforms as brassy tones disappear, replaced by cool, bright hues and a soft, shiny finish. It tones, brightens, and softens blonde hair, all while remaining vegan and cruelty-free.