I'm a diehard ChapStick olyalist. I'm not a fan of tasting any type of flavor or smell while applying lip products so I always buy the Classic Moisturizer Lip Balm. I usually apply before bed and once in the morning and find that it's best at keeping my lips feeling good without any weird tackiness, taste, or feeling on my lips. I also really like the size of the tube. There are a lot of much prettier packs out there but personally I want something like ChapStick that's small, compact, and easy to throw in my bag.