By Rotation

5 โ€ข 1 Rating

By Rotation is the world's first social fashion rental app - think the Airbnb of fashion.

April 2019
October 2019
London, United Kingdom
Eshita Kabra
Founder attributes
Female-founded, Asian-founded
Social links
About By Rotation
Transform how fashion consumed altogether by leveraging the sharing economy and empowering the average consumer.
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By Rotation

By Rotation Reviews

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Average rating from 1 user
Lovely customer supportHigh qualityInnovative productWorth the money ๐Ÿ’ธWorks really well
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I love BR! I've used BR ~10times in the last six months (only renting items, including for one photoshoot) and find the platform really effective and delightful with an amazing selection of clothes. I keep coming back and love that I don't need to buy something new for events that I'll never wear again. I usually rent dresses or signature items (e.g. a jacket) and sometimes handbags. The app is easy to navigate and the process to rent/return was so simple as they take care of cleaning etc. I haven't yet tested renting out my own wardrobe but plan to soon. The BR team is always very friendly and responsive too which helps.


I've only had one instance where the rotator didn't respond at all to my request which was frustrating but ultimately not the platform's fault.

Lovely customer supportHigh qualityInnovative productWorth the money ๐Ÿ’ธWorks really wellLove the brand's mission ๐Ÿ’•
2 months ago