I fell in love with the idea of this at first glance. Something about how absurd it looked and what it did just brought me unmatched joy. However, to my surprise, it actually brought more functional use than giggles. The handle makes your burrito much easier to travel with (esp. instead of trying to hold a brown paper bag while biking), keeping it warm and shapely until consumption. I've always found burritos difficult to eat while using a phone/laptop. It lays awkwardly on a plate when you put it down, and sauce/toppings get everywhere. The holder effectively keeps your burrito upright and in tact, making it incredibly convenient to multitask while eating. Plus, the twistable contraption reveals your burrito like chapstick. Half genius, half stupid, totally ridiculous, but makes me happy. For $40, it makes a fun, feel-good gift. Even though it's kinda bulky and requires a decent amount amount of thick skin to use.
The twist gets a little squeaky if the burrito is too heavy. Sometimes my burrito is too tall to fit and I have to condense it a little.