Briogeo Curl Charisma shampoo helps define waves, curls, and coils. The creamy, sulfate-free shampoo hydrates and cleanses without stripping hair's natural oils. Rice amino acids seal the hair cuticle and block humidity that causes frizz. Tomato fruit ferment boosts moisture retention to encourage uniform curl formation. It’s also formulated without sulfates, silicones, or parabens.