BLEACH LONDON's Fade To Grey shampoo will keep your hair looking salon-fresh. This slate grey toning shampoo adds depth to grey tones, banishing brassiness and maintaining a cool, contemporary color. Ideal for both natural and color-treated hair, the vegan and cruelty-free formula gently cleanses while depositing subtle pigments. The bottle is also made with recycled plastic, offering a sustainable choice for hair care. Achieve and prolong the perfect grey shade with this innovative shampoo.