Atolla

This is not a custom "serum" as the brand claims... it is definitely a face oil. When I picked the texture I wanted from the samples in the test kit, I was definitely expecting a thin serum, but it turned out to be a somewhat thick oil. I also didn't see any results! Love the idea, but could use improvement.

First of all, re: another review below, I definitely received a serum (not an oil). I think it was pretty in line with what I was hoping for at the time -- something hydrating with vitamin C and other ingredients that would support evening skin tone. I definitely answered all the questions with that goal in mind; I think it helped that I have some understanding of skincare ingredients/ issues as a consumer. I appreciated learning a bit more about my skin through the monthly testing they have you do (which is super easy and quick; they send you everything you need)! I stuck with it for a while -- each bottle lasted me longer than a month -- but eventually canceled. In the end, I just didn't think that what I was getting was necessarily better than a product I could buy in a store given my particular skin concerns, and it was definitely more expensive.

May be biased given I tried early on when they just launched but I never was even able to submit my quiz accurately

Like a lot of others I went through a "working on my skin" pandemic phase and Atolla played a small part. The packaging is beautiful and the product they sent me smelled lovely, but didn't really do anything. I didn't stick with it long enough to do the pH testing part, so maybe it would have gotten better? Cancellation was a breeze.